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Why we care about adtech: The complete guide

Martech

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. First-party cookies.

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What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. DMP, DSP, ad exchange) that will use them as advertising audiences. Data regulation compliance.

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