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WPP Must Bridge A ‘Shortfall’ In The US; Amazon Opens Whole Foods To The Whole SKU

AdExchanger

The agency holding company The post WPP Must Bridge A ‘Shortfall’ In The US; Amazon Opens Whole Foods To The Whole SKU appeared first on AdExchanger. A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday.

Food 98
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Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads

AdExchanger

Continue reading » The post Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads appeared first on AdExchanger.

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How VCs Can Cripple A Promising Category; Time To Build Something New

AdExchanger

VC You On The Other Side The food delivery app Gopuff is looking for a $300 million “cash cushion,” The Wall Street Journal reports, to help bridge tough economic times and diminishing returns in the superfast food delivery startup category. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Food 105
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White Label vs Private Label: What to Choose?

Smart-Hub

Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this. This could range from food and beverages to electronics, software, or hosting services. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! SmartHub's Features Have No Limits!

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Introducing PubNation

Mediavine

PubNation uses the same high-performance ad technology you’ve come to expect from Mediavine, including our Script Wrapper , Universal Player , S2S Technology , Grow and more. The biggest difference is that PubNation uses a different Google Ad Manager, with separate seats (or accounts) at each of our major ad exchange partners.

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IAB NewFronts rings in the age of digital video dominance

Martech

A food delivery app measured 23% app re-engagement and 6% app reinstall rate following exposure to a recent Super Bowl ad, the company shared from the NewFronts stage. T-Mobile also announced a partnership with streaming company Plex to expand CTV reach with free ad-supported TV (FAST) on-demand.

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.