AdExchanger

AUGUST 1, 2022

Break The Bank Last year, when Apple introduced the AppTrackingTransparency framework, mobile analyst Eric Seufert described it as akin to “robbing the mob’s bank” – an allusion to “The Dark Knight,” when the Joker takes half the mob’s money and most of their turf. .

Mobile Ads 98

Mobile Ads Food Ad Exchange 98

InMobi

DECEMBER 23, 2019

There are so many options out there that it can be hard to determine what foods to eat to start your day. Complicating matters further is the fact that not everyone agrees on what healthy breakfast foods look like. So what specific foods are they selecting? What other food do Americans consider to be healthy?

Food 52

Food Mobile Ads Audience Ad Exchange 52

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

RevX

NOVEMBER 7, 2022

We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. What is an Affiliate Network or a No-SDK Ad Network?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Single Grain

JULY 17, 2023

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

AUGUST 12, 2019

InMobi Pulse builds a holistic understanding of the customers from across data sources ranging from the InMobi ad exchange which reaches 1.6 Papa John’s customers, however, tend to focus a bit more on food quality and convenience, which is why their customers also show a high affinity for Jimmy John’s and Chipotle.

Food 52

Food Mobile Ads Ad Exchange Advertising 52

InMobi

NOVEMBER 20, 2019

InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 They are foodies (or at least are interested in food for events) with an over-index in the mobile property thegoodcook.com. And who specifically are these sports enthusiasts?

Audience 52

Audience Food Mobile Ads Ad Exchange 52