Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech

MAY 2, 2024

A food delivery app measured 23% app re-engagement and 6% app reinstall rate following exposure to a recent Super Bowl ad, the company shared from the NewFronts stage. T-Mobile also announced a partnership with streaming company Plex to expand CTV reach with free ad-supported TV (FAST) on-demand.

Audience 107

Audience Retargeting Ad Exchange Food 107

Single Grain

JULY 17, 2023

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

AUGUST 23, 2023

Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. SmartHub's Features Have No Limits!

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder. to an exceptional 9.20

Advertising 52

Advertising Ad Space Impressions Healthcare 52

RevX

NOVEMBER 7, 2022

We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. It also matters where you run these ads.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52