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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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Ad Analytics for Publishers – Actionable Data to Grow Your Business 

Brid.tv

Revenue Tracking – Publishers need to track revenue generated from ads accurately. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Boost ad viewability with a sticky, non-intrusive ad unit.

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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! It’s set up and tested during this process.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. Lastly, banner ads are versatile and non-intrusive, but they need excellent visuals to avoid banner blindness. Header Bidding Support.

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Why It Is Beneficial to Use White Label Products in Programmatic Advertising?

Smart-Hub

White Label Ad Exchange is a great solution to resolve these issues. Think about your goal — to learn how to create or use ad platforms for your business. SmartHub builds Ad Exchange platforms, and they do an excellent job. White Label Ad Exchange: Exclusive Safety Network. Scalability.

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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

Header bidding technology allows publishers and developers to hold real-time auctions between multiple SSPs to maximize profits. . Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Video Ads In-App Video Ads Rich Media Ads 100,000 Monthly Users. Marketplace. ironSource.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. Then we have ad exchanges.