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TikTok’s And Instagram’s Unfinished Search; The Age Of The Pop-Up

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. But even those megaplatforms face a long road before The post TikTok’s And Instagram’s Unfinished Search; The Age Of The Pop-Up appeared first on AdExchanger. Still Searching TikTok and Instagram want search marketing budgets.

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Navigating the Challenges of Ad Serving in White Label Ad Exchanges

Smart-Hub

To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes. To help you, we have prepared a detailed guide on ad serving technology. A publisher’s ad server: tools for distributing the content and managing ad inventory.

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How Publishers Can Make More Money With AdTech

Clearcode

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

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Modern Programmatic Monetization Strategies

Adtelligent

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! billion USD in 2023 to 1,496.2

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The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

VideoWeek

The JIC was set up by Comcast-NBCUniversal, Paramount Global, Fox, Warner Bros. Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. Meta stock was up 11 percent following the results. The company said streaming hours were up by 4.2

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.