Ad Exchange GDPR Retargeting 
Martech
MARCH 15, 2022
SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. Contextual ad targeting.
Smart-Hub
DECEMBER 8, 2023
A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.
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Smart-Hub
APRIL 1, 2024
Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Retargeting. This tactic implies tracking user search activity to retarget them with ads relevant to the products or services they expressed interest in. Targeting and ad serving. Here are some of them: GDPR (General Data Protection Regulation).
Clearcode
OCTOBER 21, 2024
Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The DSP sends a request and creates a third-party cookie.
Smart-Hub
MARCH 14, 2022
In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). According to a Google study on the impact of cookieless targeting, the top 500 global ad publishers saw a 52 percent drop in ad income.
Brid.tv
DECEMBER 21, 2022
The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. Key Features: Mobile game monetization platform.
Automatad Inc.
FEBRUARY 22, 2022
Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?
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