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Google is the owner of one of the largest adexchanges on the internet known as Google ADX. Google ADX is a programmatic ad platform that utilizes real-time bidding auctions to trade inventory. This makes PubMatic one of the largest and best adexchanges. Yahoo Ad Tech (Formerly Verizon Media).
The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and adexchange integrations, or both. Key Features: Supports the most popular mobile ad formats Actionable and detailed analytics Real-time bidding 100+ partner ad networks Brand-safety tools.
Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.
Google ADX Google ADX remains one of the largest adexchanges in the current market. It is a programmatic platform that offers real-time bidding, various targeting options, ad quality, and control and is integrated with Google Ad Manager. AdMedia AdMedia is an advertising network with its own adexchange.
Key Features: Suitable for beginners High-end security Excellent engagement tracking tools Has a variety of non-intrusive ad formats Mediation between numerous ad networks supported Excellent personalization features. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Ads Rewarded AdsRichMediaAds N/A.
With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.), Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace.
Through Xandr, publishers can get access to one of the top adexchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. In-App Video Ads.
There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the adexchange ADECN, and Yahoo! that acquired the adexchange RightMedia. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. Then we have adexchanges.
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