Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. vs Prebid Server: Which Option Delivers the Most Ad Revenue? What is Video Header Bidding and How Does it Work?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Martech Series

JANUARY 19, 2023

Header bidding pioneer creates on-ramp for ad-supported content publishers to access its programmatic demand and patented optimization technology with no long-term commitment. As a Google Multiple Customer Management (MCM) partner, PubWise has the authority to grant qualified publishers access to Google Ad Exchange (Google AdX).

Header Bidding 87

Header Bidding Machine Learning Ad Exchange MarTech 87

Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs.

Header Bidding 91

Header Bidding Ad Exchange Ad Inventory MarTech 91

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech Series

JUNE 10, 2022

Sovrn Ad Management experts are focused on helping web publishers generate advertising revenue in the most efficient and cost-effective way. The company’s proprietary header bidding technology reduces latency while delivering greater ad yield.

Header Bidding 87

Header Bidding Ad Exchange CPM MarTech 87

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90