Ad Exchange, Header Bidding and Non-Profit

A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

Ad network

Ad network Demand Side Platform Ad Inventory Ad Exchange

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.

Ad network

Ad network Mobile Ads Header Bidding CPM

Ad Analytics for Publishers – Actionable Data to Grow Your Business

Brid.tv

APRIL 19, 2024

Revenue Tracking – Publishers need to track revenue generated from ads accurately. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding

Header Bidding Click Through Rate Fill rate Viewability

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

What’s the Difference Between SPO and DPO?

Clearcode

APRIL 26, 2023

A Brief History of the Supply-Path Optimization (SPO) And Demand-Path Optimization (DPO) The introduction of header bidding technology revolutionized how publishers sell their ad inventory by allowing multiple demand-side platforms (DSPs) to bid on it via supply-side platforms (SSPs).

Ad Inventory

Ad Inventory Demand Side Platform Non-Profit Impressions

AdSense HTML5 Games Ads: The 7 figure Publisher’s Secret

Monetize More

OCTOBER 27, 2022

HTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones.

Non-Profit

Non-Profit Video Ads Header Bidding Fill rate

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

By making data-driven decisions, you can fine-tune your targeting, bidding, and overall strategy, leading to enhanced monetization results. Build Your Profitable Ad Exchange Business With Us! Conduct tests with different formats, such as in-text, in-feed, or sidebar ads, to ascertain the most effective approach.

Advertising

Advertising Click Through Rate A/B Testing Header Bidding

Mobile Ad Networks 2022: What you need to know?

Monetize More

AUGUST 2, 2022

This strategy will work for the app developer or publisher and the ad network they work with. This model calculates the cost or profit you’ll generate for your ad space based on the number of clicks an advertisement gets. The non-incentive model. The non-incentive model does not reward the users. Wrapping Up.

Ad network

Ad network Mobile Ads Banner Non-Profit

Google AdSense Arbitrage: The Ultimate Guide for Publishers

Automatad Inc.

NOVEMBER 30, 2023

You can see profit only if you are smart. The difference is the profit you get. As a publisher, you can drive traffic by doing paid ads, such as pay-per-click (PPC), search ads, social media ads, etc., AdSense is an ad network, and using it is one of the ways with which you can do adtech arbitrage.

CPC

CPC Non-Profit Native Advertising SEO

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

AdTech Trends

A Publishers Guide to Video Header Bidding (Beginner Friendly)

What Is an Ad Exchange and How Does It Work

Trending Sources

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

20 Best Mobile Ad Networks for Publishers and App Developers

Ad Analytics for Publishers – Actionable Data to Grow Your Business

What Is an Ad Exchange and How Does It Work

12 Best Mobile App Monetization Platforms for Publishers in 2023

What’s the Difference Between SPO and DPO?

AdSense HTML5 Games Ads: The 7 figure Publisher’s Secret

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Mobile Ad Networks 2022: What you need to know?

Google AdSense Arbitrage: The Ultimate Guide for Publishers

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

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