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In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like headerbidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats HeaderBidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.
When a publisher joins a supply-side platform , this platform collects data on the publisher’s adrealestate. Every time a user visits the publisher’s website or plays a video, this realestate is offered on an adexchange. Platform Type Minimum Traffic AdExchange 5 million monthly page views.
Ad-Request RPM CPM’s two modes: 1. Websites that have a high percentage of users who block ads may see lower rates. Ad network or exchange: The ad network or exchange used by a publisher can impact RPM and CPM rates. Another factor that will drive RPM and CPM growth is the rise of mobile advertising.
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