Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

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Brid.tv

FEBRUARY 26, 2023

To help publishers realize their full potential earrings, we have compiled some practical tips on how to serve more ads efficiently on your website. Create Additional Ad Inventory One of the best ways to increase ad yield is to incorporate additional dynamic ad units. Serve More Ads with Brid.TV

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InMobi

MARCH 9, 2021

As a result of SPO, they reduce the number of SSPs (supply-side platforms), ad exchanges and other supply partners that they work with and place ads with. The DSP then competes to buy inventory from ad exchanges and SSPs, which have direct connections with apps. This is a highly simplistic programmatic connection.

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Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. How programmatic advertising works.

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Brid.tv

FEBRUARY 29, 2024

Where to Do Ad Yield Management The first step to efficient ad yield management is to decide which channel to use to sell your ad inventory. This will give you valuable insight into industry-standard CPMs, sought-out inventory types (such as instream video ads ), and which ad exchanges and networks to employ.

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Monetize More

OCTOBER 13, 2022

Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. Let’s say the floor price is set to $2 in Google Ad Manager. The winning bid is then sent to Google. 2- MonetizeMore’s Dynamic Price Floors Used in PubGuru Header Bidding.

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Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. You can ask them to implement video header bidding for you.

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InMobi

JULY 26, 2021

The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges. At InMobi Exchange, we take pride in being an approved in-app partner of choice for the world’s largest agencies.

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Smart-Hub

JUNE 11, 2024

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. Can supply path optimization help reduce ad fraud?

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Smart-Hub

OCTOBER 24, 2023

Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI). By making data-driven decisions, you can fine-tune your targeting, bidding, and overall strategy, leading to enhanced monetization results. Build Your Profitable Ad Exchange Business With Us!

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Automatad Inc.

DECEMBER 6, 2023

It is a suitable option for websites with high traffic as they can give a high impression to the ads they display. Gets more demand: When publishers use CPM, they will get bids from advertisers who want high brand visibility for their products. In this case, CPM works great with high ROI.

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Automatad Inc.

DECEMBER 6, 2023

It is a suitable option for websites with high traffic as they can give a high impression to the ads they display. Gets more demand: When publishers use CPM, they will get bids from advertisers who want high brand visibility for their products. In this case, CPM works great with high ROI.

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Smart-Hub

JANUARY 23, 2023

The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP.

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Automatad Inc.

NOVEMBER 30, 2023

As a publisher, you can drive traffic by doing paid ads, such as pay-per-click (PPC), search ads, social media ads, etc., and you can show ads on your website using any adtech means such as ad networks, SSP, ad exchange, header bidding, and direct deals. First thing is first.

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Monetize More

NOVEMBER 24, 2022

However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. As a publisher reliant on one of Google’s networks for monetization, whether it’s Ad Exchange or AdSense, you don’t want to risk getting your account banned. Messed up Ad Placements.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY.

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MNTN

JANUARY 29, 2025

Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Supply-Side Platform (SSP) The other side of a programmatic transaction is a Supply-Side Platform (SSP) , which allows publishers to add their inventory to an ad exchange.

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