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Headerbidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.
If you’re reading this article, then you should be more or less familiar with Google AdExchange. Publishers running AdExchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. The publisher will end up with no ads serving on his sites.
Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing HeaderBidding and Google Ad Manager to maximize publisher revenue. Generally speaking, bidders buy through two open auction channels: HeaderBidding and Google Ad Manager (GAM), both of which are extensively integrated by most publishers.
Headerbidding. It seems like every other week there’s a new headerbidding solution on the market. Between Prebid, Index Exchange, and more, it can be hard to know which one is right for your site. In this guide, we break down everything you need to know about headerbidding so you can make an informed decision.
Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Headerbidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. What Is Unified Auction?
With programmatic advertising dominating the digital advertising industry, ad networks and adexchange platforms are rapidly growing in numbers. But what is an adexchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an AdExchange?
Integration With Ad Networks and Exchanges – Seamless integration with ad networks and adexchanges enables publishers to consolidate data from multiple sources and get an overview of their ad performance. Boost adviewability with a sticky, non-intrusive ad unit.
Monitor Ad Performance: Publishers should regularly monitor their ad performance and adjust their strategies accordingly. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.
This is such an important step in monetizing your video content that large companies often have whole teams dedicated only to optimizing ad yield. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. trillion bids a day. Video Platform Features.
One example of this is headerbidding on video. Some of the factors involved in selecting the video include audience composition, content vertical capabilities, screen type and viewability. Another change that the curated marketplace has embraced is the use of headerbidding on video. HeaderBidding.
Where to Do Ad Yield Management The first step to efficient ad yield management is to decide which channel to use to sell your ad inventory. This will give you valuable insight into industry-standard CPMs, sought-out inventory types (such as instream video ads ), and which adexchanges and networks to employ.
With programmatic advertising dominating the digital advertising industry, ad networks and adexchange platforms are rapidly growing in numbers. But what is an adexchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an AdExchange?
To help publishers realize their full potential earrings, we have compiled some practical tips on how to serve more ads efficiently on your website. Create Additional Ad Inventory One of the best ways to increase ad yield is to incorporate additional dynamic ad units. With better adviewability come higher CPMs.
The ad tech industry is packed with several solutions (such as headerbidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.
However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium headerbidding custom options, you are missing out on a major piece of the ad revenue pie. Better user experience is the main priority!
Monitor Ad Performance: Publishers should regularly monitor their ad performance and adjust their strategies accordingly. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.
hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video HeaderBidding Support Ad and HeaderBidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.
A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.
As a result of SPO, they reduce the number of SSPs (supply-side platforms), adexchanges and other supply partners that they work with and place ads with. The DSP then competes to buy inventory from adexchanges and SSPs, which have direct connections with apps. This is a highly simplistic programmatic connection.
Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. through Prebid.
The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app adexchanges. Also, full-screen inventory ad requests for InMobi Exchange grew by 37% in Q2 2021 as compared to the previous year.
It increases viewability and, thereby, the CPMs of the video ads. It will make them engage with your videos more, increase the adviewability, and thereby, the opportunity to serve ads and monetize. You can ask them to implement video headerbidding for you. Relevant content Content matters a lot.
Find the right ad placements and optimize them. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it. How to do so?
Implementing custom rules ensures a tailored approach to ad delivery based on your preferences. Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, headerbidding, preferred deals, open auctions, and private marketplaces.
By making data-driven decisions, you can fine-tune your targeting, bidding, and overall strategy, leading to enhanced monetization results. Build Your Profitable AdExchange Business With Us! Conduct tests with different formats, such as in-text, in-feed, or sidebar ads, to ascertain the most effective approach.
This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.
Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other adexchanges via Real-time bidding (RTB).
The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. AdExchange is an open advertising marketplace that hosts regular auctions of ad inventory. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP.
This video ad network also covers various services, including improved video headerbidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.
MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru headerbidding technology, Traffic Cop, and much more. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. AdExchanges. A Few Good DSPs.
RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement. Publishers should use a combination of these metrics to optimize their ad revenue.
Looking for the best mobile ad networks to boost your revenue in 2023? From Google AdExchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform AdExchange offering solutions for mobile app developers and web publishers.
Top Stories Spotify Targets Video Ad Growth with AdExchange Launch Music streaming service Spotify has launched its own adexchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.
NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s adexchange. Publishers put code on a page for the purpose of creating a wrapper for headerbidding, which enables SharedID creation. Does this solution use third-party cookie data?
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