Ad Exchange and Healthcare

What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

SEPTEMBER 22, 2021

DMP, DSP, ad exchange) that will use them as advertising audiences. Marketers in the highly regulated healthcare market must follow HIPAA and HITECH regulations. Marketers in the healthcare industry must comply with both HIPAA and HITECH regulations. Data regulation compliance.

Marketing

Marketing Machine Learning Healthcare GDPR

Ad Network: What Is It and How Does It Work?

MNTN

AUGUST 5, 2024

By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space. Ad Network vs. Ad Exchange Ad networks and ad exchanges both facilitate paid online marketing, but they each operate a bit differently.

Ad network

Ad network Ad Exchange Ad Space Audience

Ad Network: What Is It and How Does It Work?

MNTN

AUGUST 5, 2024

By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space. Ad Network vs. Ad Exchange Ad networks and ad exchanges both facilitate paid online marketing, but they each operate a bit differently.

Ad network

Ad network Ad Exchange Ad Space Audience

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

Advertising

Advertising Ad Space Impressions Healthcare

What is identity resolution and how are platforms adapting to privacy changes?

Martech

SEPTEMBER 28, 2021

Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations. and ad tech (DSPs, SSPs, ad exchanges, etc.) tools and platforms.

Cookies

Cookies Mobile Ads GDPR Ad Tech

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more. Once the DSPs have returned a bid response, the ad exchange picks the winning bidder (i.e.

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

YouTube Tries To Look More Like TV; Montana Stans A TikTok Ban

AdExchanger

MAY 18, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down The Tube Amid the showmanship, YouTube’s Brandcast came off as a clear reaction to advertiser demands. On Wednesday, The post YouTube Tries To Look More Like TV; Montana Stans A TikTok Ban appeared first on AdExchanger.

Advertising

Advertising Healthcare Ad Exchange

What is White Label and How Can White Label Advertising Scale your Business

Smart-Hub

JUNE 16, 2021

It means you don’t have to hire people for product creation, you don’t have to think about overhead costs, insurance, and healthcare for your employees — instead, you work with a partner on a fixed price to deliver the project that you’re trying to get done to your exact specification.

Advertising

Advertising Ad Exchange Agency Ad Tech

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

FEBRUARY 23, 2024

percent fall in like-for-like revenues primarily due to lower spend by technology, healthcare and retail clients. The Week For Brands & Agencies WPP Sees Modest Growth in 2023 with US Dip British agency group WPP posted 0.9 In the US in Q4, WPP saw a 4.5 Media buying unit GroupM performed well, delivering 5.7

Ad Tech

Ad Tech Pop-Up Retail Media

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Publicis and Meta Find Lookalike Audiences Perform Best for Healthcare Marketing. Kargo Acquires Ziggeo in Online Video Push.

Advertising

Advertising GDPR Banner Healthcare

A new age of direct-to-physician marketing

Martech

JULY 13, 2021

At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org. Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020.

Pharmaceuticals

Pharmaceuticals Marketing Healthcare Banner

AdTech Trends

What is a customer data platform or CDP and why are so many marketers talking about them?

Ad Network: What Is It and How Does It Work?

Trending Sources

Ad Network: What Is It and How Does It Work?

Best Programmatic Advertising Case Studies for Exceptional ROAS

What is identity resolution and how are platforms adapting to privacy changes?

How to Build a Dynamic Creative Optimization (DCO) Tool

YouTube Tries To Look More Like TV; Montana Stans A TikTok Ban

What is White Label and How Can White Label Advertising Scale your Business

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

A new age of direct-to-physician marketing

Stay Connected