illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager. What is Adtech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. Dive Deeper: How Poor Website Security Negatively Impacts SEO Rankings.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Mediavine

AUGUST 2, 2022

When we sell an ad spot on a publisher’s website, we’re considered part of the supply side – everyone from the publisher, to the ad management company (hi!), to the ad exchange and middle men or resellers that hop in are supply siders. This file lists every entity that we’re potentially selling on behalf of.

SEO 88

SEO Impressions Ad Exchange Advertising 88

Mediavine

AUGUST 2, 2022

When we sell an ad spot on a publisher’s website, we’re considered part of the supply side – everyone from the publisher, to the ad management company (hi!), to the ad exchange and middle men or resellers that hop in are supply siders. This file lists every entity that we’re potentially selling on behalf of.

SEO 52

SEO Impressions Ad Exchange Advertising 52

SODP

MAY 22, 2023

While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising. Programmatic advertising involves the automated sale of ad units using software such as supply-side platforms (SSPs), demand-side platforms (DSPs) and ad exchanges.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

NewProgrammatic

SEPTEMBER 8, 2021

Real-time bidding is actually a mechanism that enables programmatic mass advertising via ad exchange platforms combining both demand-side (DSP) and supply-side platforms (SSPs). Ads can be bought by impression or click in real-time so there is no need for a direct relationship between the advertiser and the publisher.

SEO 52

SEO Ad Exchange Audience Affiliates 52

NewProgrammatic

APRIL 6, 2022

Targeting very specific keywords is of course a practice that is increasingly gaining importance in the online marketing world, but it could be done also outside Google Ads, Yahoo Search Marketing, or Apple Search Ads. Organic search engine results bring new customers as well, attracting them via unpaid search results.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85