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What is identity resolution and how are platforms adapting to privacy changes?

Martech

CCPA defines personal information as anything that can be associated or linked with an individual or household. Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations.

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What Is an Order Management System (OMS) and How Does It Work?

Clearcode

You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. By doing that, you create a sales and information hub for your company’s marketing and advertising activities. Create reports. Generate invoices. Conduct billing reconciliation.