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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Pre-built connections to martech/ad tech platforms. CCPA defines personal information as anything that can be associated or linked with an individual or household. and ad tech (DSPs, SSPs, ad exchanges, etc.) appeared first on MarTech. Let’s look deeper at these platform capabilities.

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What Is an Order Management System (OMS) and How Does It Work?

Clearcode

You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. By doing that, you create a sales and information hub for your company’s marketing and advertising activities. appeared first on Clearcode | Custom AdTech and MarTech Development.