The Ad Tech Blog

APRIL 1, 2024

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

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Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

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Ad Exchange Machine Learning Brand Lift Impressions 86

AdExchanger

SEPTEMBER 21, 2023

Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization The post Hello? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is Anybody There?; Who Needs Friends When You Have Frenemies appeared first on AdExchanger.

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The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns. This includes fraud detection , privacy breaches , and malicious ad content.

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Machine Learning GDPR Ad Exchange Advertising 130

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

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Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

MNTN

JANUARY 22, 2025

Expanded Advertiser Access By integrating with multiple demand sources, including ad networks , ad exchanges , and DSPs, SSPs expose publishers to a wider range of advertisers. Real-Time Bidding (RTB) Interface : Most SSPs support RTB, enabling ad inventory to be sold through live, automated auctions.

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Ad Inventory Demand Side Platform Ad Space Impressions 52

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.

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Demand Side Platform Media Machine Learning Ad Exchange 86

Martech Series

JANUARY 19, 2023

As a Google Multiple Customer Management (MCM) partner, PubWise has the authority to grant qualified publishers access to Google Ad Exchange (Google AdX). Marketing Technology News: Message, Frequency, Delivery – which is #1?

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Header Bidding Machine Learning Ad Exchange MarTech 87

Martech Series

NOVEMBER 20, 2022

Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale. It is designed to replace human interference and negotiations with AI optimization and machine learning. Other components are Ad Networks and Ad Exchanges.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Ad Monsters

SEPTEMBER 14, 2022

Rather than having to go to multiple exchanges and wait months for approvals individually, they can go through us and be onboarded to multiple exchanges in a matter of weeks, drastically increasing the quality of their programmatic ad stack and driving fast performance increases. In what ways does this benefit publishers?

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Machine Learning Viewability Ad Tech Video Ads 98

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks.

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First-Party Cookies Cookies Impressions Ad Exchange 121

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

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Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

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Advertising Demand Side Platform Impressions Retargeting 98

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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Monetize More

MARCH 3, 2023

Velis Media Velis Media offers publishers access to a premium ad marketplace where they can connect to top brands and agencies worldwide. Their network is powered by machine learning which helps deliver optimized results for publishers and advertisers. This platform gives publishers access to premium ads and higher ad earnings.

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Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Ad Exchange Advertising Media Machine Learning 49

Monetize More

JANUARY 18, 2023

As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.

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Advertising Ad Inventory Machine Learning Ad network 98

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

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CPM Impressions Ad Exchange Demand Side Platform 74

Martech

JUNE 26, 2024

.” Among specific methods of fraud prevention are the use of artificial intelligence and fraud detection algorithms and ad verification partnerships. The problem with ad fraud is that they’re claiming there’s a transaction out there and I have no idea if it even occurred.”

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Machine Learning Impressions Ad Exchange MarTech 111

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. By calculating CTR, marketers can not only analyze the effectiveness of their ads but also make more informed decisions regarding their budgets. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Advertising Conversion Rate Ad Exchange Click Through Rate 52

Monetize More

DECEMBER 19, 2022

Does limited ad serving affect Ad Exchange as well as AdSense? Yes, limited ad serving can affect both Ad Exchange and AdSense. Ad Exchange is a platform for buying and selling advertising space on websites and apps, and it uses the same ad serving technology as AdSense.

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Ad Exchange Impressions Machine Learning Ad network 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! SmartHub's Features Have No Limits!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

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Machine Learning Marketing Advertising Conversion 52

Basis

AUGUST 30, 2022

Marketers can access inventory from many different sources—from smart TV providers, to programmatic ad exchanges, to streaming device makers, and more. Not only that—consumers can access OTT content in a variety of ways (not to mention the added obstacles of shared logins and multiple subscriptions within a single household).

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Advertising Viewability Brand Awareness A/B Testing 88

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. Kline was most recently global chief strategy officer at Starcom.

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Media Ad Tech Machine Learning Viewability 71

Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Finally, the user on the publisher’s website sees the ad from the winning bid. Google ADX.

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Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

JUNE 2, 2022

Since this is an automated media buying process, they rely on AI or machine learning algorithms. Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. The ad exchange follows this up with an auction to select the winning ad creative.

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Advertising Ad Inventory Ad Exchange Impressions 52

Monetize More

NOVEMBER 20, 2022

Here are two very powerful techniques for you to consider: Auto ads – AdSense auto ads are an easy way to optimize your ad revenue while allowing Google to do all the heavy lifting for you. You can also select which type of ad you want to use with auto ads. Become an ad ops guru with PubGuru University!

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Ad network Viewability Ad Ops Machine Learning 105

Monetize More

JANUARY 12, 2023

Their primary focus is to show their ad multiple times to users so that users get familiar with their brand. Google Ad Exchange (AdX) unified pricing should be adjusted to increase AdX coverage to fill unfilled impressions. It pushes RPMs up in every ad request, without manual intervention.

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Impressions CPM Brand Awareness Ad Exchange 52

Oko

AUGUST 8, 2024

That’s a pretty wide spectrum, even before you start considering money spent on other ad types, but no matter which end you’re on, you’re hoping to get the most out of your budget without wasting money. AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server.

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Header Bidding Ad Exchange CPM Retargeting 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency. Here are a few future trends.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

MNTN

MARCH 14, 2024

While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

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Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52