AdExchanger

APRIL 2, 2023

High Voltage Media Last week, we mentioned Volta, a company that manufactures electric car charging stations, in our The post Shell Acquires Volta, With An Eye On Ad Revenue; BuzzFeed Falls For ChatGPT appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Manufacturing 96

Manufacturing Media Ad Exchange 96

Martech Series

AUGUST 24, 2022

As a demand agnostic Connected TV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI) while helping them maximize revenue by running a unified-auction between multiple SSPs and Ad Exchanges.

Ad Server 84

Ad Server Header Bidding Advertising Ad Exchange 84

MNTN

FEBRUARY 3, 2023

Up until this point, Roku smart TVs have been licensed through third-party TV manufacturers such as TCL and Hisense. Roku TVs, previously only made by third-party providers, will be getting the in-house treatment Roku announced earlier this month that they would be debuting their own line of smart TVs.

Pop-Up 98

Pop-Up Ad Exchange Manufacturing Audience 98

Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Martech

MAY 5, 2022

The advertisers want to buy 10 billion ad impressions, There’s not enough humans to generate that much traffic. So then all of these fake sites will come in and will manufacture the quantities out of thin air and sell it to you. Is this a fundamental problem with ad verification or is this something that can be dealt with?

Impressions 98

Impressions Ad Exchange Ad Tech Advertising 98

InMobi

SEPTEMBER 6, 2018

For example, let’s say a major headphones manufacturer wants to target hip-hop fans between the ages of 18 and 24. Instead of connecting to every single app, you’re much better off working with a mobile ad exchange. An ad exchange will directly connect with a wide variety of apps, often through a dedicated SDK.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Clearcode

MARCH 13, 2023

For this reason, the process of ad approval is maintained manually and can take up to a few days to complete. Different Digital Display Manufacturers There are no worldwide leading brands selling DOOH screen technology to the market, unlike in the TV and mobile device markets. Mobile location data from ad exchanges and data brokers.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Smart-Hub

JUNE 16, 2021

White labeling is a business practice of using third-party providers to produce or manufacture a product to the exact requirement that you have and then presenting the product to your customers under your brand name. White Label Ad Exchange: The Best Solution for Programmatic Advertising. What is White Labeling?

Advertising 40

Advertising Ad Exchange Agency Ad Tech 40

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

APRIL 21, 2023

VIZO Ads Uses IRIS.TV Data to Allow Contextual Targeting VIZIO Ads has partnered with IRIS.TV, a video-level data company that enables contextual targeting for CTV. The smart TV manufacturer uses IRIS_ID to label content, thereby allowing third-party brand safety providers to verify brand safety and run contextual analysis.

Agency 52

Agency Media Audience Cookies 52

Smart-Hub

AUGUST 2, 2022

As a result, the brand receives a product manufactured by the technical requirements set before implementation. The qualities and skills of candidates when recruiting an ad ops team depend on the product. In Ad Exchange, account managers and AdOps help connect supply and demand partners in a way that guarantees maximum profit.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

VideoWeek

SEPTEMBER 23, 2022

Subscription streaming services, fantasy football leagues and mobile apps remain top spenders, while car manufacturers increased their investment to promote new models this preseason. The research showed media and entertainment leading the advertising spend in preseason games, despite a decrease in investment YoY.

eCommerce 59

eCommerce Media Ad Tech Agency 59

VideoWeek

FEBRUARY 23, 2024

The companies are aiming to grow their revenues by making it easier for advertisers to buy programmatically across their offerings, while driving technical innovation in ad sales. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50 per share in cash.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

JULY 8, 2022

The US studio is planning to spin off its Starz network, attracting interest from Canal+ and its owner Vivendi, as well as streaming device manufacturer Roku. Canal+ is reportedly eyeing up a minority stake in Lionsgate. FIFA+ Debuts First CTV App.

Ad Tech 98

Ad Tech eCommerce Agency Media 98

VideoWeek

MAY 5, 2023

Unruly Announces FAST Partnership with TCL FFALCON Tremor International’s supply-side platform Unruly has sealed a partnership with TV manufacturer TCL’s FFALCON smart TV platform, which will see Unruly monetise content on TCL’s free ad-supported streaming TV (FAST) channel the TCL Channel.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

OCTOBER 14, 2022

Roku has leveraged the popularity of its smart TV platform to get into the advertising business, while also licensing its smart TV operating system to third-party TV manufacturers in order to grow its overall reach. There will be some synergy between these new items and Roku’s existing product line.

Ad Tech 52

Ad Tech Agency Fashion Media 52

VideoWeek

JULY 29, 2022

British broadcaster ITV posted five percent growth in ad revenue for the first half of the year, but said it expects ad revenue to be broadly flat for the first nine months, suggesting it expects a year-on-year drop in Q3. American broadcast network NBCUniversal posted a one percent drop in ad revenues for the quarter, as did TF1.

Ad Tech 52

Ad Tech Agency Media Cookies 52