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Petal Ads Hopes To Blossom With Global Advertisers

AdExchanger

Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.

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How to Advertise on Mobile Apps: A Guide for Agencies

InMobi

As part of our ongoing Mpower Mobile Masterclass series, we’ve been traveling the country to talk to agencies just like you about all things mobile in-app advertising. If you’re interested in having a mobile ad expert stop by, drop up a line at scheduleachat@inmobi.com to schedule a session.

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The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

VideoWeek

Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week. The US studio is planning to spin off its Starz network, attracting interest from Canal+ and its owner Vivendi, as well as streaming device manufacturer Roku. ” The Week in Tech. Azerion Buys Madvertise for €11.3

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