Exchange Wire

OCTOBER 23, 2024

News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [.]

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Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

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Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.

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Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

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MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

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MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

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illumin

OCTOBER 22, 2024

If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. This would make room for competitors to get their own foothold in the digital ad business. This shuts out all competition and makes breaking into that market almost impossible. United States v.

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MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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Smarty Ads

NOVEMBER 3, 2020

Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.

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Digiday

MAY 24, 2023

Programmatic marketing is seemingly as complicated an endeavor as ever. Personalization is a priority for many advertisers, but it comes with added costs. Ad tech firms are becoming much more capable, but this is making the programmatic supply chain a bit more complicated. Here is a sampling of the conversations.

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Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

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Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org.

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illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

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MNTN

OCTOBER 28, 2024

That, in turn, makes understanding the subtle differences between a DMP vs. DSP necessary to help you choose the right solutions to inform your marketing efforts. In turn, you can then use that information to create audience segments and engage in more personalized marketing efforts. What Is a Data Management Platform?

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Martech

APRIL 14, 2022

New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol. Get the daily newsletter digital marketers rely on. Ads.txt is a protocol that authorizes sellers of digital ad inventory.

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Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

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InMobi

MARCH 11, 2025

leverages agency expertise to deploy tailored marketing strategies that bridge the physical and digital customer experience, ensuring seamless engagement across multiple touchpoints and consumer segments. Subscribe now to receive updates and insights that will empower your brand to thrive in today's dynamic market.

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Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

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Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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AdExchanger

APRIL 24, 2023

Health care organizations need to embrace fluidity and experimentation if they want to market to the diverse US population they rely on to survive. The post Health Care Marketing Must Adapt To Grow appeared first on AdExchanger.

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Basis

MARCH 17, 2025

With key state and local races in 2025, and seemingly ever-increasing political spending, political marketing practitioners can apply and optimize what theyve learned recently. Section 1: Political Marketers Love of Video is Growing Key Takeaways: Video spend, as a percentage of political digital ad investment, jumped to 76% in 2024.

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Digiday

SEPTEMBER 19, 2024

The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search.

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Digiday

SEPTEMBER 18, 2024

The trial sheds light on the intricate workings of Google’s ad-tech dominance and the industry’s competitive dynamics, with some of its more esoteric offerings, such as its ad server and ad exchange, a.k.a. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Digiday

SEPTEMBER 17, 2023

.” Apple hopes the latest offerings will boost stagnant device sales, a phenomenon due to several reasons such as competition from rival vendors and extending device-replacement cycles amid a growing cost-of-living crisis in its core Western markets. billion) was down, on the back of its $21.2 billion) was down, on the back of its $21.2

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AdExchanger

DECEMBER 5, 2022

The State Of Digital Marketing (Is Not Great) The LUMA State of Digital Marketing report generally paints a rose-tinted. Continue reading » The post LUMA’s Digital Marketing Report Is Out; Live Shop Till You Drop, Pretty Please appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email?

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Martech Series

JUNE 10, 2022

Index Exchange Inc. , one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities. Financial terms of the deal were not disclosed.

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Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

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Digiday

DECEMBER 17, 2023

April 2007 is regarded as a pivotal month in ad tech’s development as it kicked off a spiral of events that embroiled some of the most well-known names in Big Tech. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. ” Continue reading this article on digiday.com.

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Digiday

MARCH 19, 2024

In 2021, the House of Mouse stated its ambition to generate more than 50% of its revenue through programmatic sales by the close of 2024 with the debut of the Disney Real-Time Ad Exchange (DRAX). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Digiday

JANUARY 7, 2024

Group Black, the Black-owned media company that operates an ad exchange to sell ads across other publishers, including Essence, Reach TV and Pod Digital Media, will disseminate the data into new audience segments. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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AdExchanger

JULY 17, 2023

The True Ad Tech Tax Expedia rolled out a long-awaited loyalty program this week called One Key spanning The post Next Stop, Advertising; Why Marketers Really Shouldn’t Meme appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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