Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange?

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Exchange Wire

OCTOBER 23, 2024

News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [.]

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Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.

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Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3

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Digiday

SEPTEMBER 19, 2024

The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search.

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MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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Martech

JUNE 10, 2022

It’s unparalleled in the approximately quarter-century of the digital media industry. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. Clean room standards from the IAB Tech Lab are also slated for the fall. A rising tide lifts all boats.

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Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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Paleo AdTech

SEPTEMBER 3, 2024

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. This was the pioneering Right Media Exchange (RMX) of song and legend.

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MNTN

FEBRUARY 12, 2025

Precision Targeting for High-Intent Audiences Programmatic marketing enables laser-focused targeting, ensuring your ads reach key decision-makers based on firmographics, behavior, and engagement history. This automation reduces wasted ad spend, optimizes delivery, and ensures your campaigns are running efficiently at all times.

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illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager.

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Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Media Buying Connections for More Effective Campaigns. Xandr Invest. Google Display & Video 360.

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InMobi

MARCH 11, 2025

A bespoke loyalty approach integrates paid media, organic engagement, and proprietary platforms to ensure seamless engagement across touchpoints. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Recognizing the challenges of reaching consumers across fragmented digital landscapes, Gap Inc.

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Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform.

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Digiday

MAY 24, 2023

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The conversations were held under the Chatham House Rule, so Digiday could share was said while maintaining the executives’ anonymity. Here is a sampling of the conversations. Continue reading this article on digiday.com.

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AdExchanger

NOVEMBER 21, 2022

As part of a plan to consolidate its SSP partners, Horizon Media struck a deal with PubMatic Monday. By reducing the number of partners needed to facilitate a programmatic auction, Continue reading » The post Horizon Media Whittles Down Partners And Strikes SPO Deal With PubMatic appeared first on AdExchanger.

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AdExchanger

JUNE 7, 2022

Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped. Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the.

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AdExchanger

JUNE 12, 2023

A Flurry Of Activity Will retail media ever flourish beyond garden walls? On Monday, Snowflake inked a partnership with The post Snowflake Breaks Into Retail Media; Diverse-Owned Streaming Services Make A Pact appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

JULY 25, 2022

Nielsen’s new Four-Screen Ad Deduplication product allows media buyers to compare their reach on YouTube across desktop, mobile, CTV and their linear audiences to reduce. Continue reading » The post Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped appeared first on AdExchanger.

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Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

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AdExchanger

JUNE 30, 2022

Jayson DubinCEOPlaywire“The Sell Sider” is a column written by the sell side of the digital media community. Remember ad exchanges? Continue reading » The post As Ad Tech Consolidates, Publishers Need To Tread Carefully appeared first on AdExchanger. They used to be a regular feature of.

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Digiday

JANUARY 7, 2024

Group Black, the Black-owned media company that operates an ad exchange to sell ads across other publishers, including Essence, Reach TV and Pod Digital Media, will disseminate the data into new audience segments. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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AdExchanger

JULY 14, 2022

Continue reading » The post DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network appeared first on AdExchanger. But that news apparently landed with a thud. The Department of Justice is poised to move.

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AdExchanger

SEPTEMBER 28, 2022

Continue reading » The post Programmatic Vet Bill Michels Joins Moloco, Since Retail Media Is The New Hotness appeared first on AdExchanger. He followed that up with a stint as COO of the location data company Factual and then was chief data.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

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Digiday

SEPTEMBER 18, 2024

The trial sheds light on the intricate workings of Google’s ad-tech dominance and the industry’s competitive dynamics, with some of its more esoteric offerings, such as its ad server and ad exchange, a.k.a. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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AdExchanger

DECEMBER 12, 2022

Setting The Scene What would anonymous media and entertainment execs say about their fellow media companies? To find out, The post Media And Marketing Gossip; Can TikTok Achieve Always-On Status? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. appeared first on AdExchanger.

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Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., That means every every publisher, every media owner, has to have a net-zero strategy. Color by numbers.

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Digiday

DECEMBER 19, 2022

Group Black launched in June 2021 with the goal of getting advertisers to deploy $500 million in ad dollars to Black-owned media businesses by the end of 2022. And the media company has further indicated its ambitions with multiple reports this year that it’s looking to buy either BDG, Vice Media Group or Vox Media. “We

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AdExchanger

SEPTEMBER 27, 2022

Continue reading » The post Google’s Long-Tail Ads.txt Takeover; The New Barnacles Of Digital Media appeared first on AdExchanger. Of the top one million sites that carry the ads.txt spec and are tracked by Well-Known, an.

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Digiday

SEPTEMBER 17, 2023

Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8

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Digiday

MARCH 19, 2024

In 2021, the House of Mouse stated its ambition to generate more than 50% of its revenue through programmatic sales by the close of 2024 with the debut of the Disney Real-Time Ad Exchange (DRAX). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Digiday

SEPTEMBER 8, 2022

This week’s Media Briefing recaps the major events and trends from the summer as the season comes to a close. Summer recap 3 questions with The BBC’s Jonathan Aspinwall Vice Media explores a deal with Saudi-backed media giant, the Federal Privacy Bill could be indefinitely paused, and more. Labor Day in the U.S.

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AdExchanger

NOVEMBER 30, 2022

Continue reading » The post Keurig Dr Pepper Ticks Off Agencies; Is TikTok More TV Than Social Media? The Ailment Is Worse Than The Keurig Keurig Dr Pepper sparked a rare joint agency outcry regarding an RFP. appeared first on AdExchanger.

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Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

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