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MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough

Martech Series

How have you been seeing the online advertising space evolve today and what near-term thoughts/predictions do you have for this space? Too often programmatic adtech is too obsessed with the tech and is not sufficiently concerned with the actual experience they are giving a consumer who sees their ad. About Curt.

MarTech 91
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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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9 Most Effective Mobile Ad Formats for Your Advertising Campaign

Smart-Hub

The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. Thus, it helps publishers to maximize their gains and advertisers to reach more customers. Banner in-app ads maintain a non-intrusive presence, appearing at strategic points within the app.

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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Make Money Posting Ads With SmartHub’s Tips

Smart-Hub

After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

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A Publisher’s Guide to Programmatic Native Ads

Automatad Inc.

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Programmatic native advertising combines the efficiency and automation of programmatic advertising with the user-focused approach of native ads.