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A new age of direct-to-physician marketing

Martech

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I

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The Role of Mobile Apps in the U.S. Pharmacy Space

InMobi

These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door?

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The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

VideoWeek

This marks the first time the tech industry has outspent the pharmaceutical industry on political advertising, noted AdImpact. According to Bloomberg , “almost all” of that sum has sponsored adverts opposing Senator Amy Klobuchar’s American Innovation and Choice Online Act, the main antitrust bill moving through Congress. million.

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The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

” Publicis and IPG Wins Pfizer’s Agency Review Following a global agency review encompassing advertising creative, media, PR, and production, pharmaceutical giant Pfizer has picked Publicis and IPG as its agencies of choice.

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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

LloydsPharmacy Accused of Sharing Sensitive Data with Social Platforms Pharmaceutical retailer LloydsPharmacy was accused this week of sharing sensitive customer purchase data with TikTok and Facebook, to be used for targeted advertising.

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