Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. Although ad placement is crucial, so are ad creatives.

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Ad Monsters

DECEMBER 5, 2022

Department of Homeland Security warned that malvertising is a “significant vector for exploiting networks” because it “bypasses built-in browser settings designed to protect against pop-ups and website redirects.” Install ad blockers on their corporate systems. . Its recommendation to non-federal organizations?

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Smart-Hub

NOVEMBER 1, 2023

The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. Interstitials Interstitial ads, often referred to as splash pages, are full-screen advertisements popping up during breaks in a user’s interaction with an app or website.

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MNTN

FEBRUARY 3, 2023

Original content was abundant, new channels popped up overnight, and the pandemic presented a perfect backdrop for regular TV watching. Despite this, signals from the market show that the living room isn’t giving up its crown quite yet. As of late, the TV and media landscape appears to be shifting.

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Monetize More

MARCH 3, 2023

The approval process is relatively straightforward, and you usually get a response within a few days after signing up. Click here to sign up to Media.net and earn an additional 10% on your ad revenues for the first 3 months. On average, it takes them 48 hours to review sign-ups and accept new publishers.

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Smart-Hub

DECEMBER 21, 2023

At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. In this guide, we will dive into the nuances of precision targeting and provide you with some ideas on what features to equip your ad exchange with.

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Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? They only need to set everything up; the rest is done automatically, thanks to algorithms. Everything is based on data, so ads have higher ROI; High speed.

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Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. Marketers need to make sure that the ad looks appealing and clear at the same time.

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Oko

JUNE 20, 2024

When you go to a car lot, they let you look at the car: kick the tires, pop the hood, read up on the Blue Book value. If you’re looking at renting an apartment or buying a house, you get to look through galleries of photos, read up on the history of the property, take a look at the lease. Absolutely. What makes OKO’s special?

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Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Lemonads

FEBRUARY 14, 2021

Publishers usually have to meet a minimum traffic volume and quality requirement before joining an ad network. Advertisers can sign up and purchase traffic almost without restrictions, so they can start setting up their campaign parameters and launch ads as soon as they sign up.

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Monetize More

OCTOBER 20, 2022

This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for $99! Conclusion.

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Banner Click Through Rate Viewability Pop-Up 98

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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AdvertiseMint

JANUARY 24, 2024

This means your ads get in front of people who are more likely to be interested, and it happens super fast. No more waiting around or guessing where to put your ads. Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop.

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Brid.tv

NOVEMBER 25, 2022

For instance, Brid.TV’s online video platform comes with a video header bidding service that is easy to set up and even easier to use. In other words, our publishers get access to high-quality ad demand from these ad exchanges from a single dashboard. Easy-to-Set-Up Video Header Bidding. Google ADX.

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Lemonads

JANUARY 26, 2021

AdPlexity lets you see huge amounts of detail about millions of ads across dozens of countries. You can actually look up and download marketing materials directly from the platform. This includes ads like banners as well as entire landing pages.

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Oko

JULY 12, 2024

So, you’ve got ads running on your website, but you’re ready to take things to the next level. Here are five ways to kick your revenue up a notch. Getting started with web ads has a pretty low barrier to entry. Getting set up is relatively plug-and-play, and experimenting with things like ad sizes and Google ads is easy to try.

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InMobi

FEBRUARY 23, 2021

First, mobile apps that show ads have pre-defined slots for showing ads. They are either slots visible on the screen, like a small banner at the bottom, or they are coded to pop up in the user journey, like between levels of a game. It all depends on which ad formats, like mobile video, are supported by a particular app.

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Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! billion USD in 2023 to 1,496.2

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AdvertiseMint

NOVEMBER 7, 2023

In essence, ad networks reduce complexity, streamline ad placement, and ensure that publishers and advertisers can maximize their ad revenue and ad campaign effectiveness, respectively. An advertising network acts as a bridge between publishers and advertisers, streamlining the ad campaign process.

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Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

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Smart-Hub

JANUARY 23, 2023

The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP.

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Automatad Inc.

DECEMBER 6, 2023

Reason for AdSense Moving From CPC to CPM The AdSense moves from CPC to CPM because they want: Consistency in calculating ad revenue for publishers Since publishers use various platforms like ad exchange , programmatic means, and header bidding , CPM will make it easy to compare revenue across technologies.

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Automatad Inc.

DECEMBER 6, 2023

Reason for Adsense Moving From CPC to CPM The Adsense moves from CPC to CPM because they want: Consistency in calculating ad revenue for publishers Since publishers use various platforms like ad exchange , programmatic means, and header bidding , CPM will make it easy to compare revenue across technologies.

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CPM CPC Impressions Header Bidding 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! This process can be quite challenging no matter the level or expertise of a publisher.

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Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients?

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Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! However, this variable is known to be a bad predictor of what an ad impression is worth.

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Brid.tv

SEPTEMBER 26, 2022

What Is a Display Ad Network? Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. Even if you only have a website you want to monetize, omnichannel capabilities will allow display ads to show up on various devices, from PCs to mobile phones. AdMaven 14.

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NewProgrammatic

SEPTEMBER 8, 2021

However, opting for popular solutions puts your brand up against a very saturated market. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible.

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VideoWeek

APRIL 28, 2023

The JIC was set up by Comcast-NBCUniversal, Paramount Global, Fox, Warner Bros. The update also removes “legitimate interest” as a legal basis for ad personalisation, and tightens up requirements that facilitate users’ withdrawal of their consent. Meta stock was up 11 percent following the results.

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VideoWeek

FEBRUARY 23, 2024

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50

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Lemonads

OCTOBER 6, 2020

This “ Native Advertising ” is particularly effective on an open web, but ads are getting more intrusive, annoying, and ineffective than ever! Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated? That’s how native advertising is done wrong!

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.

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Smart-Hub

MARCH 19, 2024

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is. SmartHub's Features Have No Limits!

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SODP

FEBRUARY 12, 2020

The bids are handled in real-time, and you can decide what to bid on and how much you want to go up to. We don’t have the figures for last year, but the early estimates indicate this percentage has gone up! Advertisers can pick and choose how many impressions they sign up for, and how much money they want to spend.

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VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. Capella’s encoder, Cambria Stream, inserts ad markers into the output stream for Yospace’s ad insertion to take place.

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VideoWeek

MAY 5, 2023

And while in the past digital ad revenue growth has helped partly make up for TV losses, digital ad revenues were also down year-on-year from €83 million last year to €76 million this year. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. percent overall.

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