InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. This gives advertisers the ability to buy media across multiple ad exchanges.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. Keyword – ads are served based on the keywords supplied.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Martech

MAY 2, 2024

The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX). AI-powered brand placement Rembrand uses AI to incorporate a brand presence into video content, instead of interrupting the video content with a separate ad. Clean room providers like LiveRamp and InfoSum are using it.

Audience 107

Audience Retargeting Ad Exchange Food 107

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. The challenges of adtech.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Ad Monsters

FEBRUARY 25, 2023

Therefore, media buyers buy traffic from the partners they pick, not the ones offered by the providers’ ad exchange. Firstly, you run simple awareness campaigns, add these people to the list, and retarget them while they’re in a specific place. Combining geofencing with branded campaigns is also effective.

CPC 111

CPC Demand Side Platform CPM Media 111

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Retargeting. This tactic implies tracking user search activity to retarget them with ads relevant to the products or services they expressed interest in. Targeting and ad serving. For ad exchange owners, this is crucial as well.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Finally, the user on the publisher’s website sees the ad from the winning bid. Google ADX.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Oko

AUGUST 8, 2024

That’s a pretty wide spectrum, even before you start considering money spent on other ad types, but no matter which end you’re on, you’re hoping to get the most out of your budget without wasting money. AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Ad Ops Hero

JANUARY 25, 2021

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. It is a backbone of retargeting advertising where advertisers to can remarket the desired audience to promote their products and services.

Data Management Platform 52

Data Management Platform Ad Exchange Audience Retargeting 52

Basis

AUGUST 30, 2022

Marketers can access inventory from many different sources—from smart TV providers, to programmatic ad exchanges, to streaming device makers, and more. Not only that—consumers can access OTT content in a variety of ways (not to mention the added obstacles of shared logins and multiple subscriptions within a single household).

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Single Grain

JULY 17, 2023

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

MARCH 14, 2022

The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. According to a Google study on the impact of cookieless targeting, the top 500 global ad publishers saw a 52 percent drop in ad income.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

MNTN

AUGUST 5, 2024

By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space. Ad Network vs. Ad Exchange Ad networks and ad exchanges both facilitate paid online marketing, but they each operate a bit differently.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space. Ad Network vs. Ad Exchange Ad networks and ad exchanges both facilitate paid online marketing, but they each operate a bit differently.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. The platform comes with its own SSP and ad exchange.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Smart-Hub

OCTOBER 20, 2023

These are a few connected TV examples of ad interaction with viewers. Let’s delve into more details and consider the most popular CTV ad types. Build Your Profitable Ad Exchange Business With Us! In addition to targeting, the information can also be used for retargeting and cross-targeting.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Monetize More

DECEMBER 28, 2022

Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself. Key Companies: AdExtent, MIXPO, Dynamix, ADISN, adroit, Snap ads. Ad Exchanges.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Martech Series

SEPTEMBER 13, 2022

Or better yet, set up an IP blacklist containing areas suspected of high ad fraud rate and restrict all IP addresses from that region from interacting with your ad. With this approach, you can refine your ad for a retargeting campaign in areas where you’ve had the most success. ? Use ads.txt file.

CPA 64

CPA Affiliates Conversion Retargeting 64

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The DSP sends a request and creates a third-party cookie.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder. to an exceptional 9.20

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

RevX

NOVEMBER 7, 2022

We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. To unlock this, you need the right ad inventories.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Smart-Hub

AUGUST 23, 2023

Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. SmartHub's Features Have No Limits!

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Kevel

MAY 30, 2022

These ads provide value because their content aligns with the paid content. By necessity, such ads are direct-sold, meaning you have a direct relationship with the advertiser. The alternative is using an opaque ad exchange where any advertiser could buy the slot. Should you monetize your subscription platform with ads?

Banner 52

Banner Retargeting Ad Exchange Video Ads 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). To join an algorithmic buy, publishers must sign up for an SSP.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Automatad Inc.

APRIL 6, 2022

The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. The Current State of Ad Measurement. Google’s Privacy Sandbox Prepped for Further Trials. AdTech Trends.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 9) Campaign Types.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

NewProgrammatic

SEPTEMBER 8, 2021

Consumer attitudes towards contextual personalization are most favorable in comparison with other types of personalization , such as behavioral, retargeting, demographic, etc. Driving traffic to your brand via contextual advertising ensures that ads will be displayed in a relevant context. The ads can be placed on various pages (e.g.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Monetize More

NOVEMBER 24, 2022

However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. As a publisher reliant on one of Google’s networks for monetization, whether it’s Ad Exchange or AdSense, you don’t want to risk getting your account banned. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

JANUARY 23, 2024

This test and results show a reduction in ad spending by up to 7%, which means the advertisers can spend less with APIs. Is it giving the signal that the publishers get less ad revenue? PAAPI and other Privacy Sandbox APIs help publishers retarget, but the output efficiency of targeting for publishers is unknown.

Audience 52

Audience Cookies Ad Server Viewability 52

Automatad Inc.

FEBRUARY 22, 2022

With the target of addressing some primary use cases like targeting, retargeting, measurement, and attribution, the Privacy Sandbox for Android proposal will include app versions of Google’s existent Privacy Sandbox solutions like FLEDGE, Topics API, and Core Attribution API. AdTech Trends.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Smart-Hub

AUGUST 2, 2022

Programmatic helps you automate the buying and selling of ads. For targeting and retargeting users, advertisers can choose certain days: holidays, weekends, and certain times of the day. The qualities and skills of candidates when recruiting an ad ops team depend on the product.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40