MobileAds

JANUARY 25, 2021

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

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Rich Media Mobile Ads Ad Server Media 52

Brid.tv

AUGUST 23, 2022

This is such an important step in monetizing your video content that large companies often have whole teams dedicated only to optimizing ad yield. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. This makes PubMatic one of the largest and best ad exchanges.

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Header Bidding Advertising Ad Exchange Video Ads 98

MobileAds

JANUARY 24, 2021

In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges. To ensure efficiency in ad operations, advertisers use a third-party ad server to manage their campaigns.

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Ad Server Rich Media Viewability Banner 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Ad Ops Ad Server Rich Media Viewability 52

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. What specific websites/apps the ad ran on. If the ad unit was displayed correctly.

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Advertising Ad Exchange Ad Server Retargeting 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Decent viewability. Interstitial Ads.

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Mobile Ads Banner Viewability CPM 59

Clearcode

AUGUST 13, 2023

An ad network acts as a broker, meaning that it takes care of selling the publishers’ in-app inventory to the advertisers, along with handling the process of matching a publisher’s ad supply with the advertiser’s demand. Apart from the ad network, we’ve also got the ad exchange.

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