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SSPs Can Do Buyer Direct, Too; How Wordle Guides Became An SEO Bubble

AdExchanger

Whichever you choose, Digiday writes, it The post SSPs Can Do Buyer Direct, Too; How Wordle Guides Became An SEO Bubble appeared first on AdExchanger. SP-Oh, It’s On Call it supply-path optimization, transparency or premium publisher marketplaces.

SEO 98
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What’s the difference between adtech and martech

illumin

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager. What is Adtech?

MarTech 59
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The Growing Role of Agencies in Omnichannel Loyalty Strategies

InMobi

Channel Mix: Agencies help advertisers balance mobile-first and web-first approaches, maximizing in-app engagement, push notifications, and gamification for mobile users while leveraging SEO, content marketing, and retargeting for web users. Also helping identify right platform.

Agency 94
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The Most Valuable Sites You’ve Never Heard Of; Facebook Tries Not To P**s Off Its Users

AdExchanger

B2B Goes Back To Basics B2B publishers, intent-based media, SEO sites: They’re the biggest media companies you’ve never heard of, according to Brian Morrissey at The Rebooting. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s a category that gets little attention – at least not compared to the likes of Vox.

SEO 104
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How B2B Firms Can Acquire Leads with Programmatic Ads

Single Grain

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. Dive Deeper: How Poor Website Security Negatively Impacts SEO Rankings.

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Sellers.json Changes: Protecting Your Privacy

Mediavine

When we sell an ad spot on a publisher’s website, we’re considered part of the supply side – everyone from the publisher, to the ad management company (hi!), to the ad exchange and middle men or resellers that hop in are supply siders. If you’re being paid as a person, it will depend on your situation.

SEO 88
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How To Monetize A Gaming Site? [2023]

Monetize More

The easiest way you can get started is with Adsense , but if you’re looking for a premium version with better CPMs, you might be interested in signing up for Ad Exchange. You don’t want to drive visitors away because you’re spamming them with too many ads in their face. Affiliate Marketing. Link Builders.

SEO 52