Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

Ad Tech 82

Ad Tech Demand Side Platform Ad Exchange Cookies 82

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? There’s a 0.5%

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. Rich Selection of Video Ad Formats.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So Which Is Better?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. Marketplace. Start Monetizing.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Monetize More

NOVEMBER 10, 2022

Step 4: Check your House line item to make sure all active ad units are targeted. Step 5: Check your Ad Exchange order and line items to make sure all the active ad units are targeted. Step 6: Check the CPM floors across all ad networks. autozone) + Ad Exchange/AdSense. Missing House line item.

Impressions 95

Impressions CPM Header Bidding Ad network 95

Smart-Hub

NOVEMBER 1, 2023

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. SmartHub's Features Have No Limits!

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

MNTN

MARCH 19, 2024

Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Supply-Side Platform (SSP) The other side of a programmatic transaction is a Supply-Side Platform (SSP) , which allows publishers to add their inventory to an ad exchange.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Monetize More

MARCH 3, 2023

Viewdeos Viewdeos helps publishers monetize traffic through video advertising. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Viewdeos.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

AdExchanger

AUGUST 17, 2022

A Vast Ocean Mediaocean is planning to acquire video ad rendering company Imposium to boost its CTV ad product. Although Mediaocean has deep roots in software for TV ad management and analytics, it’s evolved to embrace CTV and digital over the past year. Here’s today’s AdExchanger.com news round-up… Want it by email?

Video Ads 105

Video Ads Ad Exchange Conversion Media 105

AdExchanger

OCTOBER 6, 2022

The Suite Smell Of Success Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market, which is essentially new to Xandr and a capability it’s building. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Server 98

Ad Server Video Ads Marketing Ad Exchange 98

Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Finally, the user on the publisher’s website sees the ad from the winning bid. Google ADX.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

NOVEMBER 25, 2022

Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue. Ideally, publishers should incorporate both display ads and various video ad formats, as both of these options engage different users in different ways based on their preferred medium. Start Monetizing.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

JULY 19, 2022

With auctions moved to an external server instead of the user’s browser, page speed is positively affected, and publishers can leverage multiple ad exchanges, ad networks, and SSPs without compromising on user experience. During real-time bidding, the highest bidder wins the ad space The winning ad is served on the page.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Native Ads. Marketplace 2.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

DECEMBER 29, 2022

You should also consider the size and placement of your ad units to ensure that they are visible and effective. Use ad formats that perform well: Different ad formats perform differently on different websites. Use data and analytics tools to understand your audience and target your ads accordingly.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. This request entails information such as the type of ad that the app wants to serve and the floor price.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Ad Monsters

SEPTEMBER 14, 2022

Yakira Young: diDNA’s new video solution uses an enhanced custom rules engine with updates that have the power to increase publisher revenue significantly. Deke Hooper: Our video rules engine now uses key video-specific metrics to optimize performance for video ads. What are some of these updates?

Machine Learning 98

Machine Learning Viewability Ad Tech Video Ads 98

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. What factors affect RPM?

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading. Not at all.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Smart-Hub

DECEMBER 21, 2023

At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. In this guide, we will dive into the nuances of precision targeting and provide you with some ideas on what features to equip your ad exchange with.

Ad Exchange 49

Ad Exchange Banner Pop-Up Geo targeting 49

Martech

MAY 2, 2024

The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX). LG Ad Solutions also announced an improved browsing experience for its smart TVs. Roku announced new video ads to run on its home screen. It’s also adding cars to its well-known Roku City screensaver.

Audience 108

Audience Retargeting Ad Exchange Food 108

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Brid.tv

NOVEMBER 29, 2022

In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Smart-Hub

FEBRUARY 16, 2024

Considering this, your ad exchange platform has to support this functionality. Key Components To clarify the header bidding meaning even more, let’s review the core components involved in this process: SSPs, DSPs, and ad exchanges. Ad Exchange Usually, an ad exchange performs as an intermediary between an SSP and DSP.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 21, 2023

Ads.txt (Authorized Digital Sellers) is a text file publishers use to list all digital sellers they deem trustworthy and who are allowed to sell their ad inventory. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

Ads.txt (Authorized Digital Sellers) is a text file publishers use to list all digital sellers they deem trustworthy and who are allowed to sell their ad inventory. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Basis

AUGUST 30, 2022

Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Ad spend on the channel is projected to hit $29.5

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96