Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. By calculating CTR, marketers can not only analyze the effectiveness of their ads but also make more informed decisions regarding their budgets. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Monetize More

MAY 15, 2023

Place Ads on the “Hot Spots” Assuming that you already have an account with ad networks and ad platforms such as Google Adsense, Google Admanager, and Google Ad Exchange, it is imperative that you know where to strategically place your ads. .’ (the right way ?) How do we do that? Here are some points.

Finance 52

Finance Viewability Fill rate CPM 52

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Brid.tv

FEBRUARY 29, 2024

Where to Do Ad Yield Management The first step to efficient ad yield management is to decide which channel to use to sell your ad inventory. This will give you valuable insight into industry-standard CPMs, sought-out inventory types (such as instream video ads ), and which ad exchanges and networks to employ.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

DECEMBER 29, 2022

Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. It’s a network-level snapshot of your instream video inventories programmatic signal score that appears in ad manager.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. The 3 main pillars of our refresh strategy are control, monitoring user behavior, and viewability.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. The 3 main pillars of our refresh strategy are control, monitoring user behavior, and viewability.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Brid.tv

FEBRUARY 26, 2023

Sticky Ad Units Sticky ad units stick to a part of the user’s screen and permanently follow them while they scroll through a webpage. They have become a staple in the industry due to having higher ad viewability. With better ad viewability come higher CPMs.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Martech

JUNE 10, 2022

To support impression and viewability measurement, IAB Tech Lab announced an expansion of Open Measurement (OM) SKD, available for CTV in 3Q. Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding. Open Measurement SKD for CTV. Why we care.

Media 102

Media Viewability Ad Exchange Impressions 102

Clearcode

AUGUST 13, 2023

An ad network acts as a broker, meaning that it takes care of selling the publishers’ in-app inventory to the advertisers, along with handling the process of matching a publisher’s ad supply with the advertiser’s demand. Apart from the ad network, we’ve also got the ad exchange.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Monetize More

NOVEMBER 20, 2022

Your ads are highly viewable (IAB recommends at least 70% viewability). You don’t flood your site with too many ads. Running AdSense hardcoded (not using an ad server). Run your reports and focus on the most important key performance indicators: viewability % and CTR, plus the overall impact on revenue and CPMs.

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

YieldBird

MAY 31, 2023

Ad fraud warning signs Thankfully, there are ways to detect ad fraud and cut it off before it makes too big of an impact on your bottom line. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Ad Monsters

AUGUST 22, 2022

Another thing to remember is that not all ad networks permit this practice. Each ad network and exchange has its own policy. For example, Google Adsense doesn’t approve it, whereas Google Ad Exchange, OpenX, and Rubicon support it. AdSense Policy on Auto-Refreshing Ads.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Ad Monsters

SEPTEMBER 14, 2022

.” We spoke with Hooper about how this update demonstrates diDNA’s commitment to serving publishers best-in-class tools that will help them see more revenue, enhance user experiences, improve viewability , and retain higher RPMs. YY: Publishers can connect to 70+ tier-1 ad exchanges.

Machine Learning 98

Machine Learning Viewability Ad Tech Video Ads 98

Monetize More

FEBRUARY 8, 2023

AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. Bid Scaling : Monitor & adjust ad partners based on their net revenue. You can keep your auctions transparent so that advertisers pay you the best amount for your ad space.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Monetize More

JANUARY 6, 2023

When you sign up with AdSense , Ad Manager, and/or Ad Exchange, you are presented with their verbose program policies and guidelines, which I’m sure almost nobody even pays attention to. 3 – Pay attention to your ads’ viewability The IAB recommends at least 70% viewability as that’s when ads usually perform best.

Viewability 52

Viewability Ad Server Impressions Ad network 52

Brid.tv

AUGUST 23, 2022

This is such an important step in monetizing your video content that large companies often have whole teams dedicated only to optimizing ad yield. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. This makes PubMatic one of the largest and best ad exchanges.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Smart-Hub

OCTOBER 24, 2023

Build Your Profitable Ad Exchange Business With Us! Ad Placement Optimization Explore various ad placements within your website or app to identify the most impactful positions for increasing user engagement and ad revenue. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

NOVEMBER 23, 2023

Reporting and analytics: SSPs offer detailed reports on ad performance, user engagement, and revenue, aiding you in making data-driven decisions. Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

JULY 19, 2022

With auctions moved to an external server instead of the user’s browser, page speed is positively affected, and publishers can leverage multiple ad exchanges, ad networks, and SSPs without compromising on user experience. The winning bid is the highest bid and the ad associated with that bid is served.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Monetize More

JANUARY 12, 2023

Advertisers may be less willing to pay for ad space on these deeper pages, leading to unfilled impressions. Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. It pushes RPMs up in every ad request, without manual intervention.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Mediavine

JUNE 7, 2021

Why would anyone throw a full-screen ad in front of their audience? As Mediavine Ad Management clients know, they pay very well. You can’t get much more viewable or engaging than a full-screen ad unit. By definition, interstitial ads are highly viewable and see terrific user engagement.

Viewability 52

Viewability Click Through Rate Ad Exchange SEO 52

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Ad Monsters

JULY 3, 2024

On Google Ad Manager , use the winning Header Bidding bid prices and dynamically trigger Unified Pricing Rules (UPRs) to provide competitive price signals through Google Ad Exchange and Open Bidding.

Header Bidding 105

Header Bidding CPM Impressions Viewability 105

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. The premium inventory available is exploding (just take Disney+ and Netflix hopping on the ad-supported tier train!) Marketers can access inventory from many different sources—from smart TV providers, to programmatic ad exchanges, to streaming device makers, and more.

Advertising 83

Advertising Viewability Brand Awareness A/B Testing 83

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

YieldBird

MAY 31, 2023

Ad fraud warning signs Thankfully, there are ways to detect ad fraud and cut it off before it makes too big of an impact on your bottom line. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Smart-Hub

JANUARY 23, 2023

The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. What specific websites/apps the ad ran on. If the ad unit was displayed correctly.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Automatad Inc.

NOVEMBER 9, 2023

Unified auction, also called single auction, is an advanced header bidding technology that makes all demand sources (SSPs, DSPs, ad exchanges, etc.) bid at the same time for the ad inventory. This way, publishers always get the highest bid for their ad inventory. This blog gives answers to all this.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

NOVEMBER 25, 2022

In other words, our publishers get access to high-quality ad demand from these ad exchanges from a single dashboard. Ad and Header Bidding Analytics. Marketplace provides publishers with ad demand for both video and display advertising from an array of high-quality sources. Easy-to-Set-Up Video Header Bidding.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

OCTOBER 20, 2022

This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for $99! 4- Expandable Ads.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

InMobi

MARCH 9, 2021

As a result of SPO, they reduce the number of SSPs (supply-side platforms), ad exchanges and other supply partners that they work with and place ads with. The DSP then competes to buy inventory from ad exchanges and SSPs, which have direct connections with apps. This is a highly simplistic programmatic connection.

Header Bidding 52

Header Bidding Ad Exchange Demand Side Platform ROI 52

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52