Adweek

SEPTEMBER 7, 2022

Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox's ad sales team sold the majority. If brands want to see themselves in the Big Game, they better move fast.

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Ad Inventory 246

Adweek

AUGUST 18, 2022

Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar.

Ad Inventory 299

Ad Inventory Advertising 299

Adweek

MARCH 8, 2023

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. Discovery and CBS have something new to dance about.

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Ad Inventory Fashion Advertising Marketing 290

Adweek

FEBRUARY 6, 2023

Less than a week before the Big Game, Fox Sports announced this morning that it has sold all of its in-game Super Bowl 57 inventory. That's much closer to game day than the company had anticipated, due to an "atypical" series of events--including the "implosion" of one of last year's biggest Super Bowl categories, said.

Ad Inventory 246

Ad Inventory 246

Adweek

MARCH 11, 2025

Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast's TV ad-buying platform.

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Ad Inventory Advertising Audience Media 199

AdExchanger

MARCH 28, 2024

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street. The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.

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Ad Inventory Advertising 113

Adweek

AUGUST 6, 2024

Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for.

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Ad Inventory Advertising Ad Tech 356

Exchange Wire

FEBRUARY 4, 2025

The post Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking appeared first on ExchangeWire.com.

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Ad Inventory Agency Advertising 52

Adweek

DECEMBER 12, 2024

This year saw Prime Video's ad inventory shake up the TV upfront, streamers push further into sports--or try to in the case of Disney, Warner Bros. Discovery, and Fox's joint venture, Venu--and free, ad-supported streamers such as Tubi continue.

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Ad Inventory Video Ads 312

Adweek

JUNE 19, 2024

Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with competitive ad offerings. But at the Cannes Lions Festival, Disney took a major step towards making its streaming ad inventory more available to a wider.

Ad Inventory 306

Ad Inventory Advertising 306

Adweek

JANUARY 30, 2025

Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They're doing the same again for Super Bowl 59--in fact, they bought out Fox's in-game ad inventory before November.

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Ad Inventory Food Marketing 291

Adweek

NOVEMBER 27, 2024

live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its upcoming Black Friday. Amazon's Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK's Mediaweek event a month ago, Amazon head of U.S.

Ad Inventory 290

Ad Inventory Media Marketing 290

Adweek

DECEMBER 17, 2024

Through the deal, Best Buy and CNET combined their ad inventory. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come.

Retail 290

Retail Media Ad Inventory 290

AdExchanger

MAY 9, 2023

Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.

Ad Inventory 105

Ad Inventory Food CPC Agency 105

AdPushup

JULY 8, 2022

In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. That being said, there are two sides to every coin.

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Ad Inventory Ad network Ad Ops Ad Tech 98

AdExchanger

OCTOBER 20, 2024

Amid the rush to buy up streaming inventory, many advertisers are missing some key points of differentiation about what’s labeled as streaming and […] The post Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV appeared first on AdExchanger.

Ad Inventory 98

Ad Inventory Advertising 98

Adweek

MARCH 10, 2025

And according to Netflix, it has sold out its ad inventory for WWE RAW. WWE Monday Night RAW is coming back to Madison Square Garden for the first time in three years--and Netflix will be there live. The streaming giant officially became the new exclusive home of RAW, WWE's flagship weekly program, beginning this year.

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Ad Inventory 222

AdExchanger

FEBRUARY 7, 2025

The post For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory appeared first on AdExchanger. Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.

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Ad Inventory Entertainment Agency Media 86

Digiday

JANUARY 29, 2024

This will increase the scale of Culture Genesis’ inventory, with access to BuzzFeed’s portfolio of multicultural brands like Cocoa Butter, Pero Like and HuffPost Voices. BuzzFeed, meanwhile, gets an ad sales partner to help sell its ad inventory.

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Ad Inventory Advertising Media Marketing 92

Adweek

FEBRUARY 25, 2025

Discovery's evp of advertising sales, the company sold out the entire weekend's ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report, The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery's vision for the weekend.

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Ad Inventory Advertising Media Marketing 198

Digiday

JANUARY 8, 2025

viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5 million U.S.

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Ad Inventory Advertising Media Agency 83

Brid.tv

MARCH 12, 2025

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. Programmatic enables publishers to automate the buying and selling of ad inventory.

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Video Ads Header Bidding Viewability Fill rate 80

AdExchanger

JANUARY 14, 2025

Pretty much every company with a large enough logged-in customer base and even a sliver of ad inventory has launched a […] The post Spinning The Wheel; Criteo Has A New CEO appeared first on AdExchanger.

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Ad Inventory Retail Media 96

PubMatic

NOVEMBER 13, 2024

Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic

Media 106

Media Ad Tech Retail Display Advertising 106

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

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Ad Inventory Demand Side Platform Ad Space Impressions 52

Exchange Wire

OCTOBER 7, 2024

The post Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties appeared first on ExchangeWire.com.

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Ad Inventory Media Advertising 52

Ad Monsters

NOVEMBER 14, 2024

One participant described a consortium they’re part of, where several niche publishers share ad inventory to create a unified marketplace for advertisers. “By Another leader pointed out that smaller pubs can experiment with ad products and partner initiatives more nimbly than larger competitors.

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Audience Media Ad Inventory Cookies 115

MNTN

OCTOBER 28, 2024

A demand-side platform (DSP) is a tool that allows you to purchase and manage digital ad inventory in real time. You can use the DSP to buy ad space across various websites, mobile apps, and other digital platforms. It helps ensure that your ads reach the right audience at the point in the sales funnel.

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Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

AdExchanger

OCTOBER 8, 2024

And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Buyers can target low-, medium- and high-attention inventory via […] The post Buyers Can Now Target High-Attention Inventory In The Trade Desk appeared first on AdExchanger.

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Viewability Ad Inventory Ad Targeting Advertising 131

Digiday

FEBRUARY 5, 2025

Amazon Ads is further opening up to third parties, signing partners to its latest beta program, which involves its demand-side platform telling them what supply it needs and when it needs it more efficiently than historical practices. Continue reading this article on digiday.com.

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Demand Side Platform Advertising Ad Inventory Ad Tech 66

Martech

SEPTEMBER 18, 2024

Ad-supported subscription offers from premium streamers like Netflix, along with free ad-supported services (FAST) are increasing the amount of ad inventory while demand is lagging. Fill rates were highest in 2022 when there was less inventory. CTV ad fill rates. Image: Wurl, “2024 CTV Trends Report.”

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Fill rate Ad Inventory MarTech Marketing 73

AdExchanger

MAY 20, 2024

Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side.

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Ad Inventory Audience Advertising 128

Martech

SEPTEMBER 18, 2024

Politics driving up costs and limiting ad inventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.

Media 69

Media Ad Inventory Electronics Audience 69

Martech

NOVEMBER 8, 2024

Concerned about ad placement? Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces. Here are a few quick tips to consider: Set up your pixel to see if your target audience is visiting your site and start building remarketing pools.

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ROI Media Audience Ad Inventory 121

AdExchanger

SEPTEMBER 28, 2023

More subscribers are streaming with ads, inventory is growing and prices are normalizing. Connected TV advertising is maturing. The post Is CTV Hitting Maturity? appeared first on AdExchanger.

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Ad Inventory Advertising Video Ads 126

illumin

SEPTEMBER 19, 2024

The benefits of programmatic advertising Programmatic advertising makes it easier for advertisers to access a broader ad space inventory and leverage effective audience targeting. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Playwire

FEBRUARY 24, 2025

Key Points Prebid offers significant revenue potential by enabling real-time competitive bidding from multiple demand partners, potentially driving up ad prices and maximizing the value of each ad impression.

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Ad Inventory Cookies Impressions Header Bidding 52