Adweek

AUGUST 18, 2022

Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar.

Ad Inventory 270

Ad Inventory Advertising 270

Adweek

MARCH 8, 2023

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. Discovery and CBS have something new to dance about.

Ad Inventory 277

Ad Inventory Fashion Advertising Marketing 277

Adweek

FEBRUARY 6, 2023

Less than a week before the Big Game, Fox Sports announced this morning that it has sold all of its in-game Super Bowl 57 inventory. That's much closer to game day than the company had anticipated, due to an "atypical" series of events--including the "implosion" of one of last year's biggest Super Bowl categories, said.

Ad Inventory 231

Ad Inventory 231

AdExchanger

MARCH 28, 2024

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street. The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.

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Ad Inventory Advertising 99

Adweek

AUGUST 6, 2024

Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for.

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Ad Inventory Advertising Ad Tech 313

AdExchanger

MAY 9, 2023

Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.

Ad Inventory 106

Ad Inventory Food CPC Agency 106

Adweek

JUNE 19, 2024

Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with competitive ad offerings. But at the Cannes Lions Festival, Disney took a major step towards making its streaming ad inventory more available to a wider.

Ad Inventory 278

Ad Inventory Advertising 278

AdPushup

JULY 8, 2022

In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. That being said, there are two sides to every coin.

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Ad Inventory Ad network Ad Ops Ad Tech 98

Adweek

NOVEMBER 27, 2024

live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its upcoming Black Friday. Amazon's Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK's Mediaweek event a month ago, Amazon head of U.S.

Ad Inventory 261

Ad Inventory Media Marketing 261

AdExchanger

OCTOBER 20, 2024

Amid the rush to buy up streaming inventory, many advertisers are missing some key points of differentiation about what’s labeled as streaming and […] The post Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV appeared first on AdExchanger.

Ad Inventory 98

Ad Inventory Advertising 98

Digiday

JANUARY 29, 2024

This will increase the scale of Culture Genesis’ inventory, with access to BuzzFeed’s portfolio of multicultural brands like Cocoa Butter, Pero Like and HuffPost Voices. BuzzFeed, meanwhile, gets an ad sales partner to help sell its ad inventory.

Ad Inventory 89

Ad Inventory Advertising Media Marketing 89

Adweek

DECEMBER 12, 2024

This year saw Prime Video's ad inventory shake up the TV upfront, streamers push further into sports--or try to in the case of Disney, Warner Bros. Discovery, and Fox's joint venture, Venu--and free, ad-supported streamers such as Tubi continue.

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Ad Inventory Video Ads 211

Adweek

DECEMBER 17, 2024

Through the deal, Best Buy and CNET combined their ad inventory. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come.

Retail 199

Retail Media Ad Inventory 199

AdPushup

JUNE 2, 2023

direct ad sales is a one-on-one deal between publishers and advertisers, eliminating any middleman (like ad network). Most publishers depend on ad networks to bring a wide pool of advertisers to buy their inventory. Learn how to get started with it.

Ad Inventory 78

Ad Inventory Ad network Advertising 78

Exchange Wire

OCTOBER 7, 2024

The post Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties appeared first on ExchangeWire.com.

Ad Inventory 52

Ad Inventory Media Advertising 52

AdExchanger

OCTOBER 8, 2024

And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Buyers can target low-, medium- and high-attention inventory via […] The post Buyers Can Now Target High-Attention Inventory In The Trade Desk appeared first on AdExchanger.

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Viewability Ad Inventory Ad Targeting Advertising 129

AdExchanger

SEPTEMBER 28, 2023

More subscribers are streaming with ads, inventory is growing and prices are normalizing. Connected TV advertising is maturing. The post Is CTV Hitting Maturity? appeared first on AdExchanger.

Ad Inventory 127

Ad Inventory Advertising Video Ads 127

AdExchanger

MARCH 22, 2024

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines.

Video Ads 124

Video Ads Demand Side Platform Ad Inventory CPM 124

AdExchanger

MAY 20, 2024

Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side.

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Ad Inventory Audience Advertising 112

AdExchanger

OCTOBER 21, 2024

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.

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Ad Inventory Ad Space Marketing Video Ads 113

Ad Tech Daily

JULY 28, 2022

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts.

Ad Inventory 103

Ad Inventory Ad Tech Marketing Media 103

Monetize More

FEBRUARY 16, 2023

Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell ad inventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.

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Ad Exchange Ad network Ad Inventory Impressions 98

AdPushup

JANUARY 23, 2023

It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your ad inventory is only sold by authorized sellers? What is ads.txt? Learn more.

Ad Inventory 98

Ad Inventory 98

AdExchanger

JANUARY 11, 2023

Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the. The post Publicis Media On What Has To Happen Before In-Game Ads Can Take Off appeared first on AdExchanger.

Media 114

Media Ad Inventory 114

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Oko

NOVEMBER 29, 2023

Ad Refresh enables publishers to increase the size of their ad inventory by creating a new impression after a given delay.

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Ad Inventory Impressions Ad Exchange 105

AdExchanger

APRIL 9, 2024

This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […] The post Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? According to Adalytics, the “www3.forbes.com”

Ad Tech 103

Ad Tech Ad Inventory 103

MNTN

MARCH 19, 2024

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

AdExchanger

NOVEMBER 1, 2023

Roku is starting to bounce back from a slump in ad sales growth thanks to new ad inventory, more programmatic availability and improving economic conditions. The post Roku Celebrates A Semi ‘Rebound’ In Streaming Ad Growth appeared first on AdExchanger.

Ad Inventory 105

Ad Inventory 105

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

Advertising 106

Advertising Marketing Ad Inventory Impressions 106

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Advertising Ad Inventory Machine Learning Ad network 98

AdExchanger

MARCH 21, 2024

Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital screens within taxi cabs, has technology that helps advertisers get in front of cab passengers. The post Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH appeared first on AdExchanger.

Ad Inventory 94

Ad Inventory Advertising 94

Digiday

MARCH 12, 2024

Sales goals will be agreed to between NCM’s sellers and the client, and “makegoods” or extra ad inventory, will be offered in case those goals are not met.

Ad Inventory 90

Ad Inventory Media Advertising Marketing 90

AdExchanger

OCTOBER 17, 2023

Rare Wares TV inventory is on track to become an even scarcer resource. Sign up here.

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Ad Inventory Media Advertising 106

AdPushup

OCTOBER 14, 2022

Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Consequently, they sometimes end up selling their [.].

CPM 98

CPM Fill rate Ad Inventory 98

AdPushup

JANUARY 17, 2023

Open bidding in Google Ad Manager lets you sell ad inventory to the highest bidder in real time. This guide will show you how it works and how you can make the most of it. Open bidding allows you to tap into the power of real-time auctions, giving you access to a wider range of [.].

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Ad Inventory Header Bidding 98