Adweek

SEPTEMBER 7, 2022

Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox's ad sales team sold the majority. If brands want to see themselves in the Big Game, they better move fast.

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Ad Inventory 246

AdExchanger

MARCH 28, 2024

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street. The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.

Ad Inventory 95

Ad Inventory Advertising 95

AdExchanger

MAY 9, 2023

Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.

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Adweek

FEBRUARY 6, 2023

Less than a week before the Big Game, Fox Sports announced this morning that it has sold all of its in-game Super Bowl 57 inventory. That's much closer to game day than the company had anticipated, due to an "atypical" series of events--including the "implosion" of one of last year's biggest Super Bowl categories, said.

Ad Inventory 246

Ad Inventory 246

Adweek

MARCH 8, 2023

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. Discovery and CBS have something new to dance about.

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Ad Inventory Fashion Advertising Marketing 281

Adweek

AUGUST 18, 2022

Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar.

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Ad Inventory Advertising 289

AdExchanger

MARCH 28, 2024

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street. The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.

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Ad Inventory Advertising 52

Exchange Wire

OCTOBER 7, 2024

The post Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties appeared first on ExchangeWire.com.

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Ad Inventory Media Advertising 52

Digiday

JANUARY 29, 2024

This will increase the scale of Culture Genesis’ inventory, with access to BuzzFeed’s portfolio of multicultural brands like Cocoa Butter, Pero Like and HuffPost Voices. BuzzFeed, meanwhile, gets an ad sales partner to help sell its ad inventory.

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Ad Inventory Advertising Media Marketing 92

AdPushup

JULY 8, 2022

In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. That being said, there are two sides to every coin.

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AdPushup

MAY 18, 2023

Effective ad inventory management plays a vital role in the success of advertising campaigns. Accomplishing this objective necessitates careful handling of our ad inventory to maximize desired outcomes. But how would you do that?

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Adweek

AUGUST 6, 2024

Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for.

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Ad Inventory Advertising Ad Tech 352

Admixer

JUNE 11, 2020

Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. The post Admixer Is Now Offering Opera Ad Inventory appeared first on Admixer.Blog.

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Ad Inventory Audience Agency Advertising 52

Digiday

MARCH 6, 2023

Retailers’ data is reaching brands with first-party resources Taking a cue from the larger retailers, smaller brands have amassed an effective combination of resources — first-party data and direct sales capabilities — to place them on competitive footing with the largest incumbent publishers and ad networks.

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Ad Inventory Retail Audience Ad network 69

Monetize More

FEBRUARY 6, 2023

We work directly with the publishers to stop all these compromised creatives as they happen because ad quality equals revenue performance and brand safety. Protect the Value of Your Ad Inventory with Optimized Pricing Managing pricing rules in Google Ad Manager can be challenging.

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Adweek

JUNE 19, 2024

Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with competitive ad offerings. But at the Cannes Lions Festival, Disney took a major step towards making its streaming ad inventory more available to a wider.

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Ad Inventory Advertising 297

AdPushup

JUNE 2, 2023

direct ad sales is a one-on-one deal between publishers and advertisers, eliminating any middleman (like ad network). Most publishers depend on ad networks to bring a wide pool of advertisers to buy their inventory. Learn how to get started with it.

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Ad Inventory Ad network Advertising 78

Monetize More

APRIL 6, 2023

​​A powerful feature in Google Ad Manager provides publishers with valuable information that shows instant insights about first-party data directly from the publisher’s inventory. To access it, go to Google Ad Manager , click on Inventory and select Traffic Explorer. This feature is called Traffic Explorer.

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AdExchanger

OCTOBER 8, 2024

And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Buyers can target low-, medium- and high-attention inventory via […] The post Buyers Can Now Target High-Attention Inventory In The Trade Desk appeared first on AdExchanger.

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AdExchanger

OCTOBER 21, 2024

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.

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Digiday

SEPTEMBER 20, 2022

For Wonder Media Network, however, programmatic advertising isn’t part of its inventory. Subscribe: Apple Podcasts • Stitcher • Spotify. Advertising is taking a hit from the economic slowdown.

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AdExchanger

NOVEMBER 4, 2024

Plus, Google launches a curation service that bundles ad inventory within its own Google Ad Manager. Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data into Nielsen’s TV panel ratings. The post Don’t Forget To Vote!

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Ad Inventory Media 79

Monetize More

FEBRUARY 14, 2023

Introduction Unified Pricing Rules (UPR) in Google Ad Manager (GAM) allow publishers to optimize their ad revenue by experimenting with different pricing strategies for their inventory.

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Ad Inventory CPM Ad Exchange 52

Digiday

OCTOBER 31, 2024

Publishers are conflicted about curation — the not-new but en vogue practice of selectively packaging ad inventory from the open market. On the other hand, there’s skepticism that it’s merely a new way for intermediaries to siphon off their hard-earned ad dollars.

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Ad Inventory Impressions Media Marketing 85

Digiday

NOVEMBER 4, 2024

Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic significance posed by the latest buzzword in ad tech. Continue reading this article on digiday.com.

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Ad Tech Ad Inventory Media Marketing 83

AdExchanger

SEPTEMBER 28, 2023

More subscribers are streaming with ads, inventory is growing and prices are normalizing. Connected TV advertising is maturing. The post Is CTV Hitting Maturity? appeared first on AdExchanger.

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Ad Inventory Advertising Video Ads 127

AdExchanger

MAY 20, 2024

Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side.

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Ad Inventory Audience Advertising 109

Monetize More

FEBRUARY 16, 2023

Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell ad inventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.

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AdExchanger

MARCH 22, 2024

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines.

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Video Ads Demand Side Platform Ad Inventory CPM 122

MNTN

MARCH 19, 2024

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

AdPushup

JANUARY 23, 2023

It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your ad inventory is only sold by authorized sellers? What is ads.txt? Learn more.

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Ad Inventory 98

Oko

NOVEMBER 29, 2023

Ad Refresh enables publishers to increase the size of their ad inventory by creating a new impression after a given delay.

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Ad Inventory Impressions Ad Exchange 105

Digiday

OCTOBER 23, 2024

.” Related Insights The Programmatic Publisher The cases for and against The Trade Desk’s Top 100 List Read More Curation is particularly relevant in programmatic advertising, where the volume of available ad inventory can be overwhelming — and inventory quality can vary significantly.

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AdExchanger

APRIL 9, 2024

This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […] The post Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? According to Adalytics, the “www3.forbes.com”

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Ad Tech Ad Inventory 100

AdExchanger

MARCH 21, 2024

Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital screens within taxi cabs, has technology that helps advertisers get in front of cab passengers. The post Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH appeared first on AdExchanger.

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Ad Inventory Advertising 92

AdPushup

OCTOBER 7, 2024

Learn about Target CPM, what it is, how it differs from manual CPM, how it helps publishers increase their ad revenue and more. Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning when a bid appears for an ad unit, it is first filtered based on its floor price. [.]

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CPM Ad Inventory 52