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The electronics retailer and the publisher are combining their adinventory, allowing advertisers to buy across Best Buy Ads' retail media network and alongside CNET's tech-review-focused editorial content and measure whether ads.
Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of adinventory with a variety of sponsors spanning 17 categories. "On It's another Oscars sellout for Disney.
live sports and video sales, Danielle Carney, confirmed that the streamer sold out of adinventory for its Black Friday game between the Kansas City Chiefs. If you want your brand's commercial in Amazon Prime Video's Black Friday NFL coverage, start lining up in February. In a conversation at ADWEEK's Mediaweek, Amazon head of U.S.
live sports and video sales Danielle Carney confirmed that the streamer sold out of adinventory for its Black Friday National Football League game between the Kansas City Chiefs and Las Vegas Raiders. In a conversation at ADWEEK's Mediaweek, Amazon head of U.S.
The 95th Academy Awards are airing on Sunday, March 12, but Disney is already starting the celebration early with its ad sales announcement. On Friday, the company confirmed that it had sold out adinventory for the 95th Oscars telecast, with The Academy and Disney Advertising Sales securing a broad range of sponsors representing 15.
which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. Penske Media Corp.,
Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 adinventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox's ad sales team sold the majority. If brands want to see themselves in the Big Game, they better move fast.
Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar.
Following 2022's record-breaking year, the ad sales teams at Warner Bros. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. Discovery and CBS have something new to dance about.
Less than a week before the Big Game, Fox Sports announced this morning that it has sold all of its in-game Super Bowl 57 inventory. That's much closer to game day than the company had anticipated, due to an "atypical" series of events--including the "implosion" of one of last year's biggest Super Bowl categories, said.
Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its adinventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for.
US TV adinventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street. The post How Streamers Are Fighting The Plight Of Shrinking TV AdInventory appeared first on AdExchanger.
Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They're doing the same again for Super Bowl 59--in fact, they bought out Fox's in-game adinventory before November.
This year saw Prime Video's adinventory shake up the TV upfront, streamers push further into sports--or try to in the case of Disney, Warner Bros. Discovery, and Fox's joint venture, Venu--and free, ad-supported streamers such as Tubi continue.
Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with competitive ad offerings. But at the Cannes Lions Festival, Disney took a major step towards making its streaming adinventory more available to a wider.
live sports and video sales, Danielle Carney, confirmed that the streamer sold out of adinventory for its upcoming Black Friday. Amazon's Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK's Mediaweek event a month ago, Amazon head of U.S.
Through the deal, Best Buy and CNET combined their adinventory. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come.
The post For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling AdInventory appeared first on AdExchanger. Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.
Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality AdInventory appeared first on AdExchanger.
In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s adinventory for sale on its platform. That being said, there are two sides to every coin.
Amid the rush to buy up streaming inventory, many advertisers are missing some key points of differentiation about what’s labeled as streaming and […] The post Pulling A FAST One: 25% Of CTV AdInventory Can Only Be Bought Via Linear TV appeared first on AdExchanger.
This will increase the scale of Culture Genesis’ inventory, with access to BuzzFeed’s portfolio of multicultural brands like Cocoa Butter, Pero Like and HuffPost Voices. BuzzFeed, meanwhile, gets an ad sales partner to help sell its adinventory.
The post Taboola Partners with Jounce Media to Verify AdInventory is Free From Made for Advertising (MFA) Properties appeared first on ExchangeWire.com.
And using attention for ad targeting could help advertisers avoid undesirable adinventory that games viewability. Buyers can target low-, medium- and high-attention inventory via […] The post Buyers Can Now Target High-Attention Inventory In The Trade Desk appeared first on AdExchanger.
Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom adinventory, buyers have started working more closely with the sell side.
Buyers will soon have far more transparency into video adinventory sold through Google’s platform. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines.
More subscribers are streaming with ads, inventory is growing and prices are normalizing. Connected TV advertising is maturing. The post Is CTV Hitting Maturity? appeared first on AdExchanger.
Managed service assists mid-market and small broadcasters in filling unsold adinventory, increasing revenue, and generating profit from their live streams and podcasts.
This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing adinventory. […] The post Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? According to Adalytics, the “www3.forbes.com”
Finding more in-game adinventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.
Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell adinventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.
Whether taxi riders like it or not, backseat screens are adinventory, too. Curb, which operates a network of digital screens within taxi cabs, has technology that helps advertisers get in front of cab passengers. The post Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH appeared first on AdExchanger.
Roku is starting to bounce back from a slump in ad sales growth thanks to new adinventory, more programmatic availability and improving economic conditions. The post Roku Celebrates A Semi ‘Rebound’ In Streaming Ad Growth appeared first on AdExchanger.
It’s a file standard created by IAB to help buyers verify whether or not the adinventory they are purchasing is authentic. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your adinventory is only sold by authorized sellers? What is ads.txt? Learn more.
However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of adinventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.
Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game adinventory and the. The post Publicis Media On What Has To Happen Before In-Game Ads Can Take Off appeared first on AdExchanger.
Purpose and Function DSPs are designed for advertisers and allow them to purchase digital adinventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.
What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic adinventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your adinventory.
With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of adinventory for buyers (..)
Sales goals will be agreed to between NCM’s sellers and the client, and “makegoods” or extra adinventory, will be offered in case those goals are not met.
Programmatic advertising meaning includes the following: The process of using technology to buy and sell adinventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?
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