MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

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Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

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Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms.

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Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? What Is a Display Ad Network?

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. Ad Exchanges & Ad Networks aggregate demand and connect to supply.

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Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

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Monetize More

JUNE 15, 2023

With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency. However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool.

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Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. You may know them as video ad networks.

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Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

MARCH 14, 2023

Now let’s get into selecting mobile ad networks (the right way) Research Ad Networks : Do your research and select ad networks that are relevant to your niche and target audience. Consider factors such as network size, ad formats, targeting options, and revenue share. Get started here.

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Ad Tech Daily

OCTOBER 31, 2024

This collaboration reinforces Yahoo’s commitment to providing a safer, […] The post Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem appeared first on Ad Tech Daily.

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Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers.

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AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

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TechCrunch Ads

JULY 12, 2022

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands.

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Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

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VideoWeek

JUNE 4, 2024

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. Alongside the international launch, TV by OpenX is getting new upgrades in the US, enabling buyers to curate inventory based on third-party data.

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AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

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Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

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Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct Ad Sales Explained. More Ad Revenue.

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Advendio

DECEMBER 7, 2022

This automated, consistent and secure data flow between systems allows you to manage your entire ad sales process seamlessly and provides publishers with forecasting capabilities that maximize monetization through optimized ad inventory management. Burt Analytics.

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Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. In return, publishers get to tap into OTT monetization and generate video ad revenue. Google ADX 2. PubMatic 7.

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Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

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Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Second, it’s easier to get these deals done.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

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Monetize More

NOVEMBER 22, 2022

short for Authorized Digital Sellers is a file that is referenced by programmatic buyers to know which inventory sources are legit ad inventory sellers. It is used by publishers to whitelist ad networks, DSPs, and other intermediaries involved in real-time bidding. Ad networks that sell as programmatic partners.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

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Brid.tv

FEBRUARY 23, 2023

Publishers earn money by displaying ads within their content, i.e., by selling ad inventory to advertisers. Revenue is generated based on the number of ad impressions or clicks an ad gets. Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Brid.tv

JANUARY 12, 2024

Advertise on OTT and CTV Disney Boosts Its Advertising Solutions Disney has announced that global advertisers will now be able to purchase inventory across Disney, Hulu, and ESPN+ in a single campaign. The ad inventory will be available through its self-serve platform Disney Campaign Manager later this year.

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Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. This maximizes the value of your ad inventory, making every impression count.

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Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with TargetVideo FAQ What Is Ads.txt? Ad networks and ad agencies that sell inventory programmatically.

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Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with Brid.TV Ad networks and ad agencies that sell inventory programmatically.

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InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

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Paleo AdTech

DECEMBER 10, 2023

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. ”

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