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Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The internet is a huge place with millions of ad inventories.

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What Is an Ad Network?

Lemonads

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

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Native Ad Networks vs. Native DSPs: What Do Experts Recommend?

Lemonads

Native ads are among the most popular ad formats because they allow you to deliver a concise message without stirring negative emotions in the target audience. Below, we’ll tell you the difference between working with a native ad network vs a DSP and give you a few tips from some of the most knowledgeable experts in the industry.

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Top 12 Google AdSense alternatives for 2023

Monetize More

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Turning Sweat Into Success: Monetizing Your Fitness Website

Automatad Inc.

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements. Advertisers are also willing to pay higher eCPM for your ad inventories.

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Your Cost Per Action Campaigns Aren’t Protected from Ad Fraud — Here’s Why

Martech Series

Unusual increase in affiliate or publisher attribution sales. Affiliates or publishers are always looking for ways to trick the attribution system. To do this, they’ll often use various ad fraud techniques to mimic the required human action to complete the process. Use ads.txt file.

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively. Build Your Profitable Ad Exchange Business With Us!