Digiday

MARCH 6, 2023

Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. The biggest retailers in the U.S. Global retail media has grown by leaps and bounds and doesn’t appear to be slowing down.

Ad Inventory 73

Ad Inventory Retail Audience Ad network 73

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Marriott’s network will get a test run in the U.S. Let us know! Let us know!

Retail 85

Retail Media Ad Inventory Ad Space 85

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites.

Advertising 114

Advertising Marketing Ad Exchange Retail 114

InMobi

AUGUST 9, 2017

Retargeting on Desktop vs Mobile Whenever a new user visits a website on the desktop, a cookie is dropped to track the user’s activity across the browser and to follow them across the web. The user in this case hence is continuously served ads about the latest collection of shirts based on their footprint - wherever they go.

Retargeting 52

Retargeting Ad network Retail Cookies 52

InMobi

JULY 15, 2016

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Mobile web attribution is still a fuzzy area.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52