Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Lack of transparency meant that Joshi’s team didn’t know the actual prices that the networks were charging for Jagran’s inventory.

Video Ads 104

Video Ads Ad Server Media Ad network 104

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Lemonads

FEBRUARY 14, 2021

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

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Ad network Pop-Up Affiliates CPA 52

Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. A first-ranked ad network has the main call on responding to a request over other ad networks.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. The wrapper communicates with demand sources, allowing them to bid on inventory in real-time.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Monetize More

AUGUST 10, 2022

Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory.

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59

Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

OCTOBER 18, 2022

With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Let’s take a look at some of the best video ad networks for 2022. Best Video Ad Formats Publishers need to try out ASAP! Best video ad networks for 2022.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Monetize More

MAY 19, 2023

You can set up pricing floors in a few different ways, all depending on your strategy or how you want them implemented on the site’s ad inventory. Setting pricing floors according to geographical locations, device types, or even per individual ad unit is possible if that is what you prefer. There is a catch though. through AdX.

Ad Exchange 98

Ad Exchange CPM Impressions Header Bidding 98

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Once the network identifies the best match for the request (i.e.,

Advertising 75

Advertising CPM Mobile Ads Banner 75

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

InMobi

SEPTEMBER 19, 2018

In particular, one question we often here a lot concerns the price of in-app ads and how pricing within in-app bidding really works. When ad networks are called, how much is determined by historical average versus a real-time assessment showing the ad network willing to pay more to reach a specific audience network in their auctions?

CPM 52

CPM Ad network Header Bidding Impressions 52

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. What Is an OTT Advertising Platform?

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Brid.tv

NOVEMBER 4, 2022

Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. Borivoj Ivanovi?.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

InMobi

AUGUST 15, 2018

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. But, just turning on advertising and then expecting lots of ad revenue to roll in is not always realistic. Pretty common for app developers to integrate interstitial ads.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

Brid.tv

SEPTEMBER 30, 2022

On the other hand, skippable ads can be as long as necessary. If you’re planning to monetize your content through AVOD , make sure to get familiar with the rules on your chosen video ad network or platform. How Many Pre-Roll Ads Can You Queue Consecutively? Need a video monetization solution for your ad-powered business?

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. Mobile Game Ad Formats.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. This maximizes the value of your ad inventory, making every impression count.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

MNTN

FEBRUARY 12, 2025

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Brid.tv

MARCH 28, 2023

. · Premium Google ADX Demand · Omnichannel Monetization · Rich Selection of Video Ad Formats · Real-Time Performance Tracking · Automated Reporting Start Monetizing How Does Programmatic Direct Work? Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Brid.tv

MARCH 21, 2023

For instance, rich media ads can be interactive videos, polls, a button, or similar. Rich Media Ads Display Ads vs. Video Ads Publishers usually choose between these ad types based on their resources, available ad inventory , and audience preference. Get Started With Website Monetization With Brid.TV

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Monetize More

JANUARY 12, 2023

Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. Those ads can, indeed, be refreshed.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

InMobi

JULY 24, 2019

In a header bidding environment, the header bidding platform will be able to run one auction and interrogate a number of ad networks or DSPs, demand partners, and return the winning bid to the mediation platform, which will then compare its own winning bid to the header bidding's bid, back to the client. So that's a really good thing.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. However, there are some universal considerations to keep in mind in terms of ad yield optimization.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Ad Ops Hero

MARCH 25, 2023

Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory. On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. Ad Network Vs Ad Exchange: Which Is Better?

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Automatad Inc.

JANUARY 29, 2023

It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. Header bidding increases digital publishers’ ad revenue by opening their ad inventory to several demand sources before placing an ad call to Google Ad Manager.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52