Martech Series

SEPTEMBER 13, 2022

On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry. This number is followed closely by entertainment and e-commerce apps at 32.46% and 36.64%, respectively. Early signs of ad fraud on your ad campaigns. Use ads.txt file.

CPA 64

CPA Affiliates Conversion Retargeting 64

Digiday

MARCH 15, 2023

Every brand of a certain scale will advertise on TV; they don’t try and build their own entertainment content, necessarily,” he said. As Roblox rolls out its new ad standards, brands could warm up to such unlicensed use of their products. They just go where the audience is.

Ad Inventory 68

Ad Inventory Ad network Entertainment Advertising 68

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Apart from the ad network, we’ve also got the ad exchange.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. With so much time being spent in the feed environment, investing in native ads is a foregone conclusion. The mobile device is an indispensable screen in a consumer’s life.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Brid.tv

JANUARY 12, 2023

The entertainment industry is the undeniable king of VOD. This includes movies, shows, sports, and TV entertainment. There are four main options to choose from: Advertisements — With AVOD , also known as advertising video on demand, your audience will see ads in exchange for access to your content. advertisers and brands).

Education 52

Education Entertainment Audience Ad Inventory 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Great reporting. Programmatic audio.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

AUGUST 31, 2022

Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation. Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Brid.tv

DECEMBER 28, 2022

With this model, publishers partner up with mobile ad networks to serve ads to users. Most commonly, ads allow publishers to provide access to their apps for free. However, a hybrid strategy including ads and a transaction-based monetization model is also common. . What Type of App Do You Have?

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. Optimize ad inventory per session. Optimize ad sales. But let’s see more!

CPM 52

CPM CPC Native Advertising CPA 52

Brid.tv

JANUARY 15, 2023

VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. comes with a proprietary video ad network , Brid.TV With it, publishers can sell ad inventory to high-quality demand sources, access detailed ad analytics , optimize ad yield, and more.

Audience 52

Audience Video Ads Ad network Ad Server 52

Brid.tv

SEPTEMBER 5, 2022

We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. You can have the most entertaining content out there, but nobody is going to watch it if they have to wait for the video to buffer every few seconds. Table of Contents. Lag-Free Streaming.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Brid.tv

JUNE 12, 2023

VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. Aside from the video platform, TargetVideo comes with a proprietary video ad network , TargetVideo Premium Ad Marketplace. This allows the player to begin streaming the video for the user.

Video Ads 40

Video Ads Audience Ad network Ad Server 40

Brid.tv

FEBRUARY 4, 2025

By distributing video content across multiple partner assets, publishers can unlock new monetization opportunities through ad placements, sponsorships, or premium content distribution. Syndicating videos allows publishers to tap into a larger ad inventory pool, increasing ad impressions, and ultimately boosting revenue.

Video Ads 52

Video Ads Impressions Audience Ad Inventory 52

VideoWeek

AUGUST 18, 2023

TV4 Play as users know it, with news and entertainment, is always open and free. The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. “TV4 Play is the platform where we will build TV4’s future.

Ad Tech 52

Ad Tech Audience Agency Media 52