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However, both- RPM and CPM are important metrics for publishers as RPM is used and popularized by Google AdSense (an adnetwork ), whereas CPM is often the preferred metric used in real-time bidding. It helps them to measure the value of their adinventory and determine the best way to monetize it.
Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, adnetworks, ad servers, SSPs, DMPs, and more.
All your AdSense deductions can be found in your AdSense Account dashboard and at MonetizeMore’s Pubguru dashboard at Finance > Clawbacks. Header Bidding starts an auction with Google Ad Manager where AdSense competes with other advertisers or bidders. Google has always been an Advertiser-First business since day one.
I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling adinventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?
I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling adinventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?
The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile adnetwork InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Dentsu attributed the fall partly to strong comparables in 2022, as well as weakness from both technology and finance clients this year.
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