Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Monetize More

DECEMBER 29, 2022

At first, it may not be as easy as Kermit sipping Lipton tea, but correctly practicing ad implementation is a worthwhile investment of your time. Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. Get a head start by taking some risks.

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Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers.

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Ad Monsters

AUGUST 23, 2022

Publisher Forum Montreal was a week filled with gems that revenue and ad ops pros can take back to their own work and put into practice. That email list ultimately allowed us to launch the.com and helped us build up our ad inventory.” . The Art of the Pivot: Using Your Built-In Audience.

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Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

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Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

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Monetize More

APRIL 18, 2023

You can check the links below for the best performing ad sizes: [link] [link] Conclusion Flooding your page with ads will not help increase your ad revenue but most likely results in lower CPMs and CTRs. This way, you can discover new best-performing ad formats and maximize your ad revenue through them.

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Brid.tv

MARCH 30, 2023

Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.

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Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

FEBRUARY 23, 2023

Publishers earn money by displaying ads within their content, i.e., by selling ad inventory to advertisers. Revenue is generated based on the number of ad impressions or clicks an ad gets. Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network.

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Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

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Ad Monsters

SEPTEMBER 16, 2024

Harnessing Data for Smarter Ad Operations Google Ad Manager’s log-level data offers a treasure trove of information that can significantly enhance your ad strategies. By performing analyses, such as those suggested above, you can gain a comprehensive understanding of your ad inventory and your sites’ performance.

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MediaFuse

NOVEMBER 29, 2016

A header bidder driven programmatic strategy changes programmatic/ad ops in many ways. The bidding price for each piece of ad inventory now reflects the market’s highest value, as opposed to what an antiquated ad server setup would yield. Passbacks become irrelevant, and setting price floors becomes obsolete.

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Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. if the ad slot is 300×250, only buyers looking for this size will be eligible).

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Ad Ops Hero

JANUARY 25, 2021

Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

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Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. Outstream Video Ads Revenue Optimizing and Boosting The biggest advantage of AVOD is the amount of potential revenue publishers can generate from selling ad inventory.

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Monetize More

NOVEMBER 22, 2022

This way we can support all internet publishers, not only those working with MonetizeMore, and work together towards a transparent, non-ad fraud-stricken online advertising industry. short for Authorized Digital Sellers is a file that is referenced by programmatic buyers to know which inventory sources are legit ad inventory sellers.

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Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

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Brid.tv

MARCH 7, 2023

Optimizing price floors is all about finding the right balance between getting higher-paying ads and getting any ads at all. Figuring out the right floor values for your ad inventory can take a lot of trial and error, and it’s a task that is never truly done. Managed Ads Service is the right choice.

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AdPushup

SEPTEMBER 24, 2024

Even publishers tend to use eCPM and CPM interchangeably while evaluating their ad inventory. A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. To clear the air, eCPM is a publisher metric, while CPM is an advertiser metric. But what is eCPM vs CPM? Let’s find [.]

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Ad Monsters

SEPTEMBER 30, 2024

This move away from the old “sledgehammer” approach, towards a data-driven strategy, opens up more ad inventory without sacrificing journalistic integrity. According to the 2024 Madison and Wall Ad Spend Forecast, 83% of US marketing executives expressed concern about advertising during elections.

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AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

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Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

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Ad Ops Hero

JANUARY 27, 2021

Let’s learn what is Demand Side Platform (DSP) used by the advertisers to source the ad inventories from different publishers and effectively utilize their ad budget. Demand Side Platform (DSP) is a platform that helps the advertisers to manage their demand or buy ad inventories from various publishers.

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Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. Still, a surefire way to increase your ad yield is to boost your number of direct sales.

Header Bidding 52

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Ad Monsters

DECEMBER 10, 2024

When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates. Some solutions can help them bridge the gap between addressable and unaddressable inventory and allow them to recover lost revenue, even as cookies rapidly fade away.

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Monetize More

NOVEMBER 20, 2022

There we teach publishers how to master their ad inventory and maximize their ad revenue using a step-by-step over-the-shoulder video teaching approach. Become an ad ops guru with PubGuru University! Get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for only $199.

Ad network 105

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Brid.tv

FEBRUARY 13, 2023

Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners. This can be rather costly as publishers have to invest in and employ an ad ops team to manage these contacts. with Amazon FAQ What Is UAM? Boost your revenue with Brid.TV!

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Header Bidding Ad Ops Demand Side Platform Impressions 52

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

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AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads 52

Mobile Ads Ad Inventory Ad network Impressions 52

Brid.tv

MARCH 23, 2023

Expand Your Inventory Not having enough ads on your website/app can also pose an issue. If a publisher doesn’t have available ad inventory within the web page or video content, i.e., fewer ad-serving opportunities, they should incorporate additional ad units. Maximize CPM with Brid.TV

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Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

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Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with TargetVideo FAQ What Is Ads.txt? Monetize your video ad inventory with a reliable video ad provider.

Ad Exchange 52

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Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with Brid.TV Monetize your video ad inventory with a reliable video ad provider. What is Ads.txt?

Ad Exchange 52

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Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

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