Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Ad Monsters

SEPTEMBER 30, 2024

For instance, she revealed that ads next to political and opinion pieces on The Washington Post see a 55% higher click-through rate than other parts of the site. According to the 2024 Madison and Wall Ad Spend Forecast, 83% of US marketing executives expressed concern about advertising during elections.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

Ad Ops Hero

JANUARY 25, 2021

Enabling the ad exchange to manage the remnant inventory, publishers will get a fair price by making available their inventory in all the ad exchange auctions. This will help the publishers to fill all the ad inventory at any given point in time and help to generate revenue from each impression it is serving.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? Accidental clicks inflating a fake high click through rate.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

DECEMBER 28, 2022

Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A Few Good DSPs.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52