Ad Inventory Ad Ops Conversion 
Ad Monsters
MAY 22, 2023
The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.
Ad Monsters
NOVEMBER 14, 2024
Striking a Balance with AI Tools Shifting the conversation to AI, publishers talked about finding ways to integrate automation without losing quality control, especially with content. One participant described a consortium they’re part of, where several niche publishers share ad inventory to create a unified marketplace for advertisers. “By
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Monetize More
JANUARY 18, 2023
Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?
Ad Monsters
SEPTEMBER 16, 2024
Learn how to optimize your ad strategies and increase revenue using Data Transfer Files. Google Ad Manager’s Data Transfer Files (DTF) aren’t a new offering; many tech-savvy publishers already use them. This enables you to make data-driven decisions, optimize your ad stack, and ultimately achieve more revenue.
Ad Ops Hero
JANUARY 27, 2021
Let’s learn what is Demand Side Platform (DSP) used by the advertisers to source the ad inventories from different publishers and effectively utilize their ad budget. Demand Side Platform (DSP) is a platform that helps the advertisers to manage their demand or buy ad inventories from various publishers.
Monetize More
DECEMBER 28, 2022
With creative optimization, you can constantly test high-performing creatives and replicate them to boost conversions and sales. Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY.
Monetize More
FEBRUARY 8, 2023
These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.
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