Ad Inventory, Ad Ops and Media

Digital Media Leaders Take Control of Audience Trust and Transparency at AdMonsters PubForum

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience

Audience Media Ad Inventory Cookies

How to Win a Board Game Full of Ad Ops Burning Challenges

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

Ad Ops

Ad Ops Ad Inventory Ad Tech Demand Side Platform

How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Taking control of video ad inventory.

Video Ads

Video Ads Ad Server Media Ad network

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising

Advertising Ad Inventory Machine Learning Ad network

What is Digital Ad Operations?

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops

Ad Ops Ad Server Rich Media Viewability

Publisher Forum Keynote: Complex Networks’ Justin Killion on Mastering Revenue Diversification

Ad Monsters

AUGUST 23, 2022

Publisher Forum Montreal was a week filled with gems that revenue and ad ops pros can take back to their own work and put into practice. In addition, the data collection from Ecko’s audience allowed him to prove to advertisers that the audience who bought his clothes was a valuable revenue generator for a media brand.

Banner

Banner Ad Ops Food Audience

What is a Sell-Side Platform (SSP)? How Does It Work?

Ad Ops Hero

JANUARY 25, 2021

Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

Ad Inventory

Ad Inventory Ad Exchange Ad network Demand Side Platform

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Mobile Ads

Mobile Ads Ad network Header Bidding CPM

Ads.txt 1.1 Publisher Manual: Best Guide To Implementation

Monetize More

NOVEMBER 22, 2022

This way we can support all internet publishers, not only those working with MonetizeMore, and work together towards a transparent, non-ad fraud-stricken online advertising industry. short for Authorized Digital Sellers is a file that is referenced by programmatic buyers to know which inventory sources are legit ad inventory sellers.

Ad Inventory

Ad Inventory Ad network Ad Exchange Demand Side Platform

What is Real Time Bidding (RTB)? How Does RTB Work?

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange

Ad Exchange Ad Inventory Impressions Demand Side Platform

A Publisher’s Guide to Ad Yield Optimization

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. These ads provide increased ad visibility and higher ROI, making them a valuable consideration.

Header Bidding

Header Bidding Viewability Ad Inventory CPM

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. With the increasing demand for branded content that has the potential to go viral any day, publishers are able to tweak their offerings & triple their ad revenue. Data Management Platforms (DMP).

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with TargetVideo FAQ What Is Ads.txt? Monetize your video ad inventory with a reliable video ad provider.

Ad Exchange

Ad Exchange Ad Inventory Ad network Video Ads

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with Brid.TV Monetize your video ad inventory with a reliable video ad provider. What is Ads.txt?

Ad Exchange

Ad Exchange Ad Inventory Ad network Video Ads

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads. Marketplace.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform. All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. Variety of Ad Units. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression.

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding

Header Bidding Advertising Ad Exchange Ad network

What is Third Party Ad Server?

Ad Ops Hero

JANUARY 25, 2021

Third party ad servers are also enables to the publishers to manage their ad campaigns and optimize effectively along with hosting the ads in it. The Third party ad server’s core customers are the publishers, media agencies and advertisers.

Ad Server

Ad Server Ad network Ad Inventory Advertising

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads.

Mobile Ads

Mobile Ads Banner Viewability CPM

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. Maximum Ad Revenue for Publisher Inventory: MonetizeMore has been able to grow its publishers’ ad revenue by 36%.

Header Bidding

Header Bidding Ad Server Impressions Demand Side Platform

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network

Ad network Video Ads Header Bidding CPM

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

NOVEMBER 29, 2022

include ad podding, VAST and VPAID compatibility, contextual targeting , dynamic ad insertion, and more. even provides its publishers with premium ad demand directly through its proprietary Marketplace. This solution comes with some amazing perks, such as a dedicated ad ops team that will help you set up and optimize campaigns.

Header Bidding

Header Bidding Video Ads Affiliates Ad Server

AdTech Trends

Digital Media Leaders Take Control of Audience Trust and Transparency at AdMonsters PubForum

How to Win a Board Game Full of Ad Ops Burning Challenges

Trending Sources

How Jagran New Media doubled video ad revenue with a managed AdOps service

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

What is Digital Ad Operations?

Publisher Forum Keynote: Complex Networks’ Justin Killion on Mastering Revenue Diversification

What is a Sell-Side Platform (SSP)? How Does It Work?

20 Best Mobile Ad Networks for Publishers and App Developers

Ads.txt 1.1 Publisher Manual: Best Guide To Implementation

What is Real Time Bidding (RTB)? How Does RTB Work?

A Publisher’s Guide to Ad Yield Optimization

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Best Guide to Display Lumascape [2023]

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

12 Best Mobile App Monetization Platforms for Publishers in 2023

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

What is Third Party Ad Server?

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

How to maximize revenue with Header Bidding? [10x more ad revenue]

20 Best Video Ad Networks for Publishers

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

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