Ad Inventory, Ad Ops and Video Ads

How to Win a Board Game Full of Ad Ops Burning Challenges

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

Ad Ops

Ad Ops Ad Inventory Ad Tech Demand Side Platform

How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

OCTOBER 22, 2021

“We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. He wanted to increase video ad revenue by taking full control of Jagran’s video ad serving infrastructure. . Taking control of video ad inventory.

Video Ads

Video Ads Ad Server Media Ad network

2023 New Year’s Resolutions for New Publishers – MEME Edition

Monetize More

DECEMBER 29, 2022

At first, it may not be as easy as Kermit sipping Lipton tea, but correctly practicing ad implementation is a worthwhile investment of your time. Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. Get a head start by taking some risks.

Header Bidding

Header Bidding Ad Ops Ad Exchange Affiliates

What is Digital Ad Operations?

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops

Ad Ops Ad Server Rich Media Viewability

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising

Advertising Ad Inventory Machine Learning Ad network

Server Side Header Bidding & taking the hybrid approach?

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding

Header Bidding Ad Server Cookies Ad Inventory

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network

Ad network Video Ads Header Bidding CPM

Benefits of Programmatic Direct for Publishers

Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

Ad Inventory

Ad Inventory Fill rate Ad Ops Ad Space

Pros of AVOD: Why Advertising Is the Right Monetization Strategy

Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

Ad Ops

Ad Ops Advertising Ad Inventory Ad network

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network

Ad network Mobile Ads Header Bidding CPM

6 Pro Tips for Setting Up Instream Ads for Maximum Monetization

Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV

Header Bidding

Header Bidding Non-Profit Ad Ops Video Ads

Benefits of Programmatic Direct for Publishers

Brid.tv

MARCH 30, 2023

Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.

Ad Inventory

Ad Inventory Fill rate Ad Ops Ad Space

Why AVOD Is the Right Video Monetization Strategy

Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. In fact, according to IAB, the majority of users don’t mind watching instream video ads in exchange for free access. You’ll have to find or create a professional ad ops team.

Ad Ops

Ad Ops Video Ads Machine Learning Ad network

Programmatic Direct Advertising — All Publishers Need to Know

Brid.tv

MARCH 28, 2023

. · Premium Google ADX Demand · Omnichannel Monetization · Rich Selection of Video Ad Formats · Real-Time Performance Tracking · Automated Reporting Start Monetizing How Does Programmatic Direct Work? However, for all of that non-premium ad inventory, real-time auctions are still your best bet.

Advertising

Advertising Ad Ops Ad Inventory Header Bidding

What is a Sell-Side Platform (SSP)? How Does It Work?

Ad Ops Hero

JANUARY 25, 2021

Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

Ad Inventory

Ad Inventory Ad Exchange Ad network Demand Side Platform

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

NOVEMBER 25, 2022

All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue. Monetize your video ad inventory with a reliable video ad provider.

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

A Publisher’s Guide to Ad Yield Optimization

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. Learn more about Google’s Better Ads Standards for website publishers here.

Header Bidding

Header Bidding Viewability Ad Inventory CPM

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

CPM Drop — Potential Causes and Solutions

Brid.tv

MARCH 23, 2023

Expand Your Inventory Not having enough ads on your website/app can also pose an issue. If a publisher doesn’t have available ad inventory within the web page or video content, i.e., fewer ad-serving opportunities, they should incorporate additional ad units. Maximize CPM with Brid.TV

CPM

CPM Header Bidding Ad network Ad Inventory

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding

Header Bidding Advertising Ad Exchange Ad network

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

NOVEMBER 29, 2022

In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

Header Bidding

Header Bidding Video Ads Affiliates Ad Server

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with TargetVideo FAQ What Is Ads.txt? Monetize your video ad inventory with a reliable video ad provider.

Ad Exchange

Ad Exchange Ad Inventory Ad network Video Ads

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with Brid.TV Monetize your video ad inventory with a reliable video ad provider.

Ad Exchange

Ad Exchange Ad Inventory Ad network Video Ads

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? Maximize Revenue with Mobile Video Ads.

Mobile Ads

Mobile Ads Banner Viewability CPM

AdTech Trends

How to Win a Board Game Full of Ad Ops Burning Challenges

How Jagran New Media doubled video ad revenue with a managed AdOps service

Trending Sources

2023 New Year’s Resolutions for New Publishers – MEME Edition

What is Digital Ad Operations?

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Server Side Header Bidding & taking the hybrid approach?

20 Best Video Ad Networks for Publishers

Benefits of Programmatic Direct for Publishers

Pros of AVOD: Why Advertising Is the Right Monetization Strategy

20 Best Mobile Ad Networks for Publishers and App Developers

6 Pro Tips for Setting Up Instream Ads for Maximum Monetization

Benefits of Programmatic Direct for Publishers

Why AVOD Is the Right Video Monetization Strategy

Programmatic Direct Advertising — All Publishers Need to Know

What is a Sell-Side Platform (SSP)? How Does It Work?

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

A Publisher’s Guide to Ad Yield Optimization

What Is an Ad Exchange and How Does It Work

CPM Drop — Potential Causes and Solutions

12 Best Mobile App Monetization Platforms for Publishers in 2023

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

What Is an Ad Exchange and How Does It Work

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Stay Connected