Martech

OCTOBER 22, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 104

Video Ads Ad Server Media Ad network 104

Ad Monsters

FEBRUARY 16, 2023

Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server. Once the bids are received, they are sent to the ad server for the second auction round.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Monetize More

JUNE 15, 2023

Run them both together, Ad Exchange and header bidding. With Ad Exchange and Header Bidding competing in a publisher’s ad stack, all your ad inventory is ensured to be monetized as efficiently as possible. AdX, short for Ad Exchange, is an advertising marketplace and programmatic platform developed by Google.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Digiday

JANUARY 22, 2023

“We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

Ad Targeting 89

Ad Targeting Ad Server Geo targeting Ad Tech 89

Brid.tv

NOVEMBER 4, 2022

Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. If the publisher has their own ad server , the server compares this bid to any direct deals or private marketplace deals. The HTML player serves the video ad to the user.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

AdPushup

MARCH 27, 2025

Post Bid is a setup that allows advertisers to place bids for a specific ad inventory. Demand partners compete in this setup when the ad server has declined specific ads from being directly sold or denied from an ad exchange.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? The auctions don’t take place in the Prebid Server.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Martech Series

OCTOBER 6, 2022

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Enabling interoperability of TV ad inventory for our clients and their ad operations teams is a feat that many platforms have been unable to accomplish.

Ad Inventory 78

Ad Inventory Ad Server MarTech eCommerce 78

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MNTN

FEBRUARY 12, 2025

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. In-app header bidding came up as a transparent & justifiable way of auctioning and buying ad inventory.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Ad Monsters

AUGUST 22, 2022

This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations. A time-based refresh calls the ad server to load new ads at a set time interval. Time-Based Refresh: .

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

TechCrunch Ads

JULY 12, 2022

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. Automation allows Disney to sell more ads at scale and accelerates the company’s goal to target more of its overall pool of first-party data.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

NOVEMBER 28, 2022

Since GAM is a merger of older Google products to create a more seamless process to increase ad revenue & manage campaigns, it’s useful to take a quick look at those products, especially DFP. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners.

Ad Server 52

Ad Server Ad Exchange Ad Inventory Impressions 52

Monetize More

JANUARY 10, 2023

The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance. How the AdOps Grader Works?

Header Bidding 52

Header Bidding Ad Inventory Click Through Rate Ad Server 52

Martech

AUGUST 18, 2021

At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. Ultimately, inventory bought through exchanges can operate within an allow-list that gives the highest level of restrictive control and prevents [bad placements] from occurring.” Belau said.

Ad Server 133

Ad Server Impressions Ad Exchange Banner 133

Automatad Inc.

JANUARY 29, 2023

It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. The highest bidder will get the impression.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.

Header Bidding 52

Header Bidding Ad Server Ad Ops Impressions 52

Ad Ops Hero

JANUARY 25, 2021

Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52

Smart-Hub

JULY 29, 2024

Get a Consultation For Free Contact us W hat is an Ad Server ? First and foremost, let’s clarify the meaning of an ad server. It is a system responsible for managing, delivering, and optimizing digital ads across paid channels like websites or mobile apps. W hat is Ad Serving ? How does ad serving work?

Ad Exchange 60

Ad Exchange Header Bidding Ad Server Pop-Up 60

Advendio

DECEMBER 7, 2022

This automated, consistent and secure data flow between systems allows you to manage your entire ad sales process seamlessly and provides publishers with forecasting capabilities that maximize monetization through optimized ad inventory management. Burt Analytics.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Automatad Inc.

NOVEMBER 9, 2023

Unified auction, also called single auction, is an advanced header bidding technology that makes all demand sources (SSPs, DSPs, ad exchanges, etc.) bid at the same time for the ad inventory. This way, publishers always get the highest bid for their ad inventory. The ad server is mostly Google Ad Manager.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. IAB Tech Lab says this will make bid loss analysis impossible. ” This comes as the U.K.

Cookies 87

Cookies Ad Server Ad Exchange MarTech 87

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Brid.tv

AUGUST 19, 2022

There are several reasons we can think of: They Will Bring You Revenue — Adding any kind of advertisement to your website will bring you extra income. Advertisers need to pay for the ad inventory their promotional content takes up, and you, the publisher, will be charging for that inventory. Learn More.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52