Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. Ad Exchange also gives publishers access to a large pool of advertisers integrated with Google Ad Manager, higher demand, better CPMs, and more.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. Post-bid Phase : The winning bid is sent to the ad server.

Header Bidding 85

Header Bidding Ad Server Ad Exchange Ad network 85

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. What Is Video Header Bidding?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

PubMatic

NOVEMBER 1, 2024

Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel.

Header Bidding 96

Header Bidding Viewability Ad Tech Ad Inventory 96

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? and use Prebid Server for all other demand partners.

Header Bidding 92

Header Bidding Ad Server Ad Exchange Agency 92

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. But that’s about to change.

Ad Targeting 82

Ad Targeting Ad Server Geo targeting Ad Tech 82

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Index Exchange Connects publishers with global advertisers and provides technical integration support.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 89

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 89

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Ad Monsters

FEBRUARY 16, 2023

For example, in the digital advertising landscape, programmatic advertising has revolutionized how advertisements are bought and sold, using technology to automate the process and deliver targeted, data-driven campaigns. Header bidding, or pre-bid or advanced bidding, is a programmatic advertising technology.

Header Bidding 73

Header Bidding Ad Server Ad Inventory Ad Exchange 73

TechCrunch Ads

JULY 12, 2022

Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. At last year’s upfront advertising sales event, over 40% of the ad inventory Disney sold was automated.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

Advertising 75

Advertising CPM Mobile Ads CPC 75

Martech

AUGUST 18, 2021

Do you know where your ad is going? No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or extremist politics. Morgan Chase cut the number of web sites it advertised on by 90% without losing any business. When was the last time you ever clicked on an ad?” Belau said.

Ad Server 130

Ad Server Impressions Ad Exchange Banner 130

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. IAB Tech Lab identified a number of problems advertisers and media companies may face using the proffered solution. ” This comes as the U.K.

Cookies 89

Cookies Ad Server Ad Exchange Ad Inventory 89

Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Advendio

DECEMBER 7, 2022

Now that digital strategies are more important than ever, understanding the changing landscape can be key to staying ahead of the competition and maximizing advertising revenue. This functionality allows you to automatically import your programmatic revenue streams and match them with your ADvendio advertisers and inventory.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. Track Ad Performance and Optimize Your Creatives Monetize Your Website With Brid.TV How Do Video Ads Work?

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding 94

Header Bidding Fill rate Ad Server Audience 94

Monetize More

JANUARY 10, 2023

The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance. How the AdOps Grader Works?

Header Bidding 52

Header Bidding Ad Inventory Click Through Rate Ad Server 52

Automatad Inc.

JANUARY 29, 2023

So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss evolution of online advertising and how it connected to SSPs in the online advertising ecosystem. As online advertising industry grew, a complete new issue emerged.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52

Smart-Hub

JULY 29, 2024

AdTech is a complex industry involving numerous components and participants apart from advertisers and publishers. While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. Get a Consultation For Free Contact us W hat is an Ad Server ?

Ad Exchange 60

Ad Exchange Header Bidding Ad Server Pop-Up 60

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Google AdMob.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface. How Does a DSP Work?

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

Brid.tv

AUGUST 31, 2022

This change will prove troublesome for many brands, as they will lose a significant amount of advertising space. That is why more and more of them will be moving to the OTT advertising market. And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Table of Contents.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The RTB transaction will be facilitated by the DSP, SSP and Ad Exchanges.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform? PubMatic 7.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52