Automatad Inc.

NOVEMBER 8, 2023

It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory. On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. They offer various user-friendly ad formats.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Clearcode

AUGUST 8, 2023

The first type is represented by AdTech walled gardens — i.e., Google, Amazon, and Facebook — each of which runs media clean rooms from which they deliver hashed and aggregated data to companies that use their advertising platforms. Source: Clearcode.cc Currently, the AdTech industry has two main types of DCRs.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Monetize More

JUNE 2, 2022

With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Now the company creates various solutions to manage and sell programmatic ads.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the sell-side , there are publishers/developers and supply-side platforms.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Data Management Platforms (DMP). Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. Media Agency : Novus, Kepler Group, Camelot. Creative Optimization.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

Header Bidding 74

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 74

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? The auctions don’t take place in the Prebid Server.

Header Bidding 77

Header Bidding Ad Server Ad Exchange Agency 77

MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. And is it right for your brand?

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Advendio

DECEMBER 7, 2022

The media industry is always in a state of flux, and this is especially true when it comes to technology and third-party connections. As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions. Burt Analytics.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 80

Header Bidding Fill rate Ad Server Audience 80

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

JUNE 15, 2022

This is some way short of a full divestment of Google’s ad tech business which some in the industry are pushing for, but would certainly be significant. “To date, if YouTube was a significant part of your media plan then it made sense to consolidate this with other available channels through DV360.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. The choice of DSP is the single biggest factor in deciding what controls the media buyers have for running their campaigns.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The key platforms (i.e. The main media-buying processes. Next we’ll look at the key platforms, processes and players in the AdTech and programmatic advertising industry. Next up we’ll take a look at the media-buying process.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

VideoWeek

OCTOBER 7, 2022

Instead Rabe intends to forge ahead with plans “to build a national media group of sufficient size to compete with the US platforms.”. Meanwhile a coalition of non-profits and rights groups have accused the social media giant of failing to crack down on political misinformation. Xperi Splits in Two. Read more on VideoWeek.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In the DSP, the publisher and advertiser IDs are matched, providing secure ad placement. It later changed the name to Verizon Media Group.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

MAY 24, 2024

The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations. The Media Bill, which was backed by all of the UK’s major broadcasters, will require that public service broadcasters are given prominence on smart TVs and connected devices. Read more on VideoWeek.

Media 52

Media Retail Ad Server Ad Inventory 52