Ad Inventory, Ad Server and Display Advertising

What Is An Ad Server And Why You Should Use It?

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server.

Ad Server

Ad Server Rich Media Viewability Banner

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media

Rich Media Mobile Ads Ad Server Media

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding

Header Bidding Fill rate Ad Server Audience

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Lastly, Brid.TV

Mobile Ads

Mobile Ads Ad network Header Bidding CPM

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

What Is In-App Advertising? In-app advertising is a type of digital advertising that takes place within apps , usually for mobile devices. App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Banner Ads. Native Ads. Start Monetizing.

Advertising

Advertising CPM Mobile Ads CPC

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Display Lumascape’s Branches. Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Popular Ad Servers (Publisher Side).

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

Header Bidding

Header Bidding Ad Server Impressions Ad Inventory

Who Are The Key Players in Programmatic Buying?

InMobi

FEBRUARY 2, 2021

SSPs work with multiple publishers on the supply side to help them monetize their available ad inventory, but their primary customers are the DSPs, who in turn work with agencies and advertisers. In many ways, ad network is a dated term, with SSPs and exchanges replacing the ad network of old.

Ad Exchange

Ad Exchange Demand Side Platform Ad network Ad Inventory

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

NOVEMBER 29, 2022

Marketplace is also a Google MCM partner, meaning that its publishers get ad demand from Google ADX, even if they don’t satisfy Google’s high eligibility requirements. Marketplace with access to premium ad demand. JW Player relies on advertising to help its publishers monetize video content. Monetization Overview.

Header Bidding

Header Bidding Video Ads Affiliates Ad Server

What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

MARCH 13, 2023

Internet Connection Issues Because DOOH advertising is often shown in high-traffic areas, the digital panels often experience issues with Internet connectivity due to cell tower congestion as there can be thousands of people connecting to the same cell tower at once. This not only impacts ad buying but also measurement and reporting.

Impressions

Impressions Communications Manufacturing Ad Targeting

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. 9) AdRoll AdRoll is an advertising platform that offers retargeting and multi-device display advertising services.

Ad network

Ad network Conversion CPC CPM

AdTech Trends

What Is An Ad Server And Why You Should Use It?

The Best Mobile Ad Networks For 2023

Trending Sources

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

How To Build a Demand-Side Platform (DSP)

How Publishers Can Make More Money With AdTech

20 Best Mobile Ad Networks for Publishers and App Developers

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

The Ultimate Guide to In-App Advertising for Publishers

Best Guide to Display Lumascape [2023]

How to maximize revenue with Header Bidding? [10x more ad revenue]

Who Are The Key Players in Programmatic Buying?

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

17 Cheapest Ad Networks for Best PPC Conversions in 2024

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