This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our adserver and the network adserver, which was a consistent issue.”.
Underpinning Disney’s streaming ad tech expansion is the Disney AdServer, which stems from the company taking full control of Hulu and its adserver in 2019. Disney’s adserver already powers 100% of Hulu’s and Disney+’s ad platforms in the U.S.,
The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands.
AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Enabling interoperability of TV adinventory for our clients and their ad operations teams is a feat that many platforms have been unable to accomplish.
This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.
App developers and publishers sell their adinventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Monetize your video adinventory with a reliable video ad provider. Native Ads.
Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the adserver will communicate with these ad tags to know which ad to display. As you can see, the OTT market’s massive potential is only going to keep growing.
PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video adinventory from publishers to sell it to advertisers.
Programmatic advertising is the process of buying/selling adinventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Control your inventory from one place.
Perion Acquires DOOH Company Hivestack for $100 Million Ad tech firm Perion has acquired Hivestack, a digital out of home (DOOH) advertising business, for $100 million in cash. Both companies will assess brand safety and suitability on YouTube Shorts videos, ensuring the associated adinventory meets GARM standards.
We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. You can have the most entertaining content out there, but nobody is going to watch it if they have to wait for the video to buffer every few seconds. Table of Contents. Lag-Free Streaming.
VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. comes with a proprietary video ad network , Brid.TV With it, publishers can sell adinventory to high-quality demand sources, access detailed ad analytics , optimize ad yield, and more.
VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. Aside from the video platform, TargetVideo comes with a proprietary video ad network , TargetVideo Premium Ad Marketplace. It comes with adserver integrations and a secure paywall.
“In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV adinventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”
In this week’s Week in Review: ITV makes layoffs in entertainment division, Sky creates a new role to head up advertising, and WPP signs another major AI deal. The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations. Read more on VideoWeek.
Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own adinventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. Disney Grows Revenues and Ad-Supported Streaming Base Disney revenues rose by 6.3 percent YoY.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content