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Supply Side Platform (SSP): What Is It & How Does It Work?

MNTN

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale. It is designed to replace human interference and negotiations with AI optimization and machine learning. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.

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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

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Supply Side Platform (SSP): What Is It and How Does It Work?

MNTN

So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers. Connection to Demand Sources : The SSP connects to various demand sources, including Demand Side Platforms (DSPs), ad exchanges, and directly with advertisers, expanding the potential buyer pool for the ad inventory.

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How To Start Making Money Online With Google AdSense (Best guide for 2023)

Monetize More

Auto ads (on versus off). Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack. Running AdSense hardcoded (not using an ad server). You can also select which type of ad you want to use with auto ads.

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Programmatic advertising vs Direct Buying: Who’s the boss?

Monetize More

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.