Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

AdvertiseMint

NOVEMBER 7, 2023

Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Control your inventory from one place.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. The one offering the best price will get this ad space.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Lemonads

SEPTEMBER 10, 2020

With all these advertising platforms popping up, the biggest question above all is, which should we pick? This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs! Let’s check some ad examples!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

SEPTEMBER 5, 2022

Here are the most common ones: AVOD — AVOD , or ad-based video-on-demand, places advertisements in and around your stream. Using this model, you can offer content for free while charging advertisers for using your ad inventory. In other words, the platform supports all kinds of video ads, including instream and outstream units.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

MAY 31, 2022

With new monetization schemes popping up every day, it can be hard to keep track of which ones are worth your time (and money). It’s a little-known metric, but one that can be incredibly useful for many publishers looking to get the most out of their ad campaigns. Revenue cost per mile, or rCPM. What is rCPM?

CPM 119

CPM Header Bidding Fill rate Impressions 119