VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

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InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

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Lemonads

SEPTEMBER 10, 2020

You also can target specific devices by their original Retail Price Range from the day they were released but this would be more expensive, so If you’d like to target as per example the iPhone X model, you should have to set a model price range from 800€ to 1200€. RUNative Prices for advertisers Max CPC is $0.08

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VideoWeek

DECEMBER 15, 2023

UK Supermarkets Make £300 Million Selling Loyalty Card Data Tesco and Sainsbury’s make an estimated £300 million each year from selling shopping data to retail networks and TV companies, The Times reported this week. Loyalty card data is used by the likes of Channel 4, Pepsico and Heineken for targeted advertising.

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VideoWeek

OCTOBER 7, 2022

“In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

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VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. “This is exactly the development model that we would like to extend to the European broadcaster project.”

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